Jake Andersen

Built and scaled The Scratch Plan as a sales-led, digital subscription business by owning the full revenue motion—from demand generation to conversion and retention. Primary focus was creating inbound demand through education-driven content, clear positioning, and trust-based selling. Rather than relying on cold outreach, I designed systems that attract qualified prospects, address objections upfront, and make buying decisions feel obvious. Key responsibilities and impact: Owned the full sales cycle: top-of-funnel awareness through close and ongoing retention Built inbound demand using long-form and short-form video content as the primary acquisition channel Developed sales messaging and positioning to clearly communicate value and overcome objections Designed and optimized conversion-focused landing pages and funnels Built and managed an email list for lead capture, nurture, onboarding, and upsell Closed customers without discounts or high-pressure tactics by aligning offers to real user pain Execution and systems: Filmed, edited, and distributed video content to drive demand and qualify prospects Built landing pages and email flows to support sales and retention Iterated offers, pricing, and messaging based on customer behavior and feedback Created repeatable systems that connect content → email → conversion This role blends modern sales execution with hands-on production and growth—proving that strong positioning, clear messaging, and trust can outperform traditional outbound-heavy sales models.

Built and operate a weekend-only, fee-for-service emergency dental practice focused entirely on high-intent, same-day conversions. With no insurance participation, no hygiene, and limited hours, every patient interaction functions as a time-sensitive sales conversation requiring trust, clarity, and decisive closing. Growth depends on precise positioning, urgency-based demand capture, and clear value communication under pressure. Key responsibilities and impact: Owned full-cycle sales from inbound lead to same-day close Converted high-intent leads into paying patients through trust-based communication Positioned services around urgency, outcomes, and transparency rather than insurance complexity Managed pricing, objections, and treatment acceptance in real time Optimized patient acquisition through targeted marketing and clear messaging Execution and systems: Built and refined intake and conversion workflows to reduce friction Designed messaging that increased case acceptance without discounts Balanced sales performance with clinical delivery in a fast-paced environment This role sharpened my ability to sell under pressure, communicate value quickly, and close when decisions matter most.

Built and scaled Whake Studios into a multi-six-figure e-commerce brand by owning demand generation, conversion, and revenue strategy end-to-end. Every product launch required clear positioning, audience education, and consistent closing at scale. Sales were driven through strong messaging, conversion optimization, and systemized acquisition rather than one-off promotions. Key responsibilities and impact: Owned the full revenue engine: positioning, funnels, and conversion Built demand across DTC, Amazon, and owned channels Launched and sold multiple design-driven products in competitive markets Created offers and messaging that converted browsers into buyers Managed pricing, promotions, and seasonal sales strategies Execution and systems: Designed product pages and funnels optimized for conversion Built and managed email campaigns for launches, promotions, and retention Analyzed customer behavior to improve close rates and average order value Scaled sales without sacrificing brand or margin This role reflects hands-on experience in selling at scale and building repeatable revenue systems.

Launched Hobo Hammocks by validating demand and raising $17,500 in 30 days to fund the initial product run—without an existing audience or outside capital. This business was a crash course in early-stage sales: testing messaging, telling a compelling story, handling objections, and closing customers before the product existed. Key responsibilities and impact: Validated product-market fit through direct customer selling Raised $17,500 in 30 days by converting interest into pre-orders Built urgency and scarcity to drive early adoption Positioned a new product clearly in a crowded market Closed customers on vision, value, and trust Execution and systems: Created launch messaging and campaigns focused on outcomes, not features Managed pre-orders, customer communication, and fulfillment expectations Used customer feedback to refine positioning and product direction Hobo Hammocks laid the foundation for my approach to sales: clarity, urgency, and closing before building.

Managed sales, financial collections, and 12-man team for nationally operated payment solutions company. Promoted to Team Leader position after only six months with company. Repeatedly achieved collector of the month status. Developed lasting relationships and gained the trust of coworkers. Provided company with six new employees who also performed exceptionally.

Managed sales and field marketing efforts on regional level for largest pest management company in the U.S. Ranked among top 10 in first-year field marketing representatives. Held Santa Maria office record for much of 2009 by completing 9 transactions in one day. Acquired valuable skills in communications and relationship management. Recognized by leaders for working long hours. Reached Latin market through fluency in the Spanish language.

Collaborated construction efforts in framing, finish-work, roofing, and cement-work for Utah company. Gained wide variety of expertise by participating in many aspects of residential construction. Learned invaluable problem-solving skills as problems frequently arise in construction.