jaime turner

Provided strategic thinking, practical advice and implementation for organisations that wish to grow, reposition for growth or improve performance in the SME, corporate, franchise, not for profit and government sectors. Developed franchise systems and models. Worked with all sized businesses.

Operating Lantern Ghost Tours - Gold Coast was a great experience and I received a deeper understanding of what it means to be a franchisee and particularly the tourism sector. We developed two ghost tours into the Gold Coast where it is highly competitively environment with , with no market awareness. All guests experienced an entertaining time. Roles consisted of public relations, marketing, business administration and ticket processing, tour host recruitment and training. Development of the franchise system.

Worked with franchisees to develop and grow their business through business development support and local marketing. Develop marketing tools to be used with franchise network working closely with Sales Director.

Served as key member of the management team with responsibility for leading this franchise-based bookkeeping company through periods of growth, expansion and change through intense marketing activities that increased brand awareness, customer counts, and market share. Implemented marketing and promotional campaigns consisting of multiple advertising and public relations venues. Developed and adhered to strict budgets of 5% of franchisees’ turnover with a focus on spending dollars to help achieve financial goals. Built strong relationships with franchisees. Worked closely with field operations to facilitate execution of marketing campaigns at the store franchisee level. Reviewed consumer research to help target ad campaigns more effectively. Worked closely with Franchise Business Manager to increase recruitment leads to the brand. Developed additional Franchise brands within the First Class Brands network working closely with International Master Franchisor and Director including development of product and franchise offering, to production of all company literature.

BforB is a leading referral marketing and networking franchise in the UK and Europe which we launched into Australia. We created successful networking groups on the Gold Coast with a fantastic atmosphere and great business owners getting success from attending. The model was initially from the UK, and the role of Australian franchisor made us adapt model to Australian market. This model is now a duplicated system and a new franchise opportunity for Australian's.

Assisted with the development and implementation of marketing programs to increase brand recognition across target audience. Coordinated and compiled market research, sponsorship analysis, sales analysis, competitor analysis, and other measurable data to better understand the marketing climate. Created dynamic marketing materials including company brochures, direct mail pieces, and internal newsletters. Developed relationships with media outlets, vendors, external suppliers, and franchisees. Prepared national and regional forecasts and budgets of $9 million. Directly supervise 5 employees including a Marketing Coordinator, Marketing Assistant, Graphic Designer, Directory Supervisor, and Directory Assistant. Won multiple awards including the Australian Financial Review Sponsorship Award (Strategy Category); Franchise Council of Australia Best Franchise System (Entry capital between $50k and $200k); Franchise Council of Australia Best Export System; Franchise Council of Australia Best Homegrown Franchise; Gold Coast Business Excellence Award (Services, Trade Categories).

Koala Karma is a relaxation drink (anti energy) carbonated beverage designed to enable you to calm down. Most people do not need more energy the actually need to harness the energy into clarity and focus. This drink includes key ingredients giving us the relaxation functionality. It is designed for people that have many things going through their mind and allows them to relax and feel calm. We are Australian owned and Australian made. We have another brand Mavella Superfoods. Mavella Superfoods is a range of functionality powders for kids. We wanted to not only encourage better and healthier eating habits in our children but to add a little extra nutrition along the way. Each product in the Mavella Superfoods Boost Range has a different functional purpose for growing children.