Jahan Shojaei Merola

Orchestrated and successfully executed within 3 years a sales strategy that resulted in a 75% increase in group revenue and a 40% increase in events revenue Provide day-to-day leadership to the sales team and operational departments to ensure that sales and service strategies are applied to continuously foster client relationships and position the hotel for financial success Key leader in revenue strategy working in tandem with the Director of Revenue and General Manager to enhance financial performance, growth market share and boost marketing efforts Oversee all Public Relations, Marketing & Social Media efforts to ensure brand vision and image are positively portrayed and target audiences are reached

Lead and engage a successful team and work in tandem with operational and culinary teams to generate $7.5 million dollars in annual revenue Ensure that both revenue and client goals are met, while simultaneously providing continuous multi-faceted support and training Build and maintain client relationships by delivering high levels of service, timely communication and a consistent outstanding product Create and implement annual strategic marketing plans, spearhead innovative food and beverage offerings, and continually seek PR opportunities to ensure revenue growth and company exposure

Specialize in selling, detailing & executing events with a focus on high touch corporate, fashion, production and entertainment accounts Responsible with the goal to generate over $5.5 million dollars in food & beverage revenue annually

Engaged team member responsible for managing 26,000 group room nights and $5 million dollars in food and beverage revenues annually Responsible for client accounts including corporate, incentive, embassy delegations, sports, and entertainment groups for up to 500 guests Liaise with appropriate operational departments to ensure that client objectives are met Manage event logistics between hotel and planner including overseeing room blocks, detailing, executing VIP stays, and developing event packages

Responsible for local and Southwest markets with the goal to generate over $1 million dollars in room revenue annually Collaborated with Worldwide Sales Offices to extend the network of client relationships and to increase client base and productivity Engaged in travel to maintain existing relationships and identify and build new contacts

Supported three Group Sales Managers and assisted in Public Relations Department Assisted with management of Express Group room blocks (from inquiry to turnover) and acted as interim Group Sales Manager from August-November 2007