JAEHO LEE

Import and Distribution of Overseas Food Ingredients Established strategic partnerships with international stakeholders to drive the distribution of food ingredients in the Singapore market • Korea, Japan, China, Singapore, Malaysia,Thailand Sales and Marketing • Built and managed a distribution network covering 300+ Bakery, HOREACA channels across Singapore • Partnered with KOTRA (Korea Trade-Investment Promotion Agency) to develop export and distribution pipelines for Korean SME productsAttended trade exhibitions to explore market trends • Continuously sourced new suppliers to expand the product lineup. • Provided strategic leadership to the sales team through regular feedback sessions and close collaboration Management and leadership • Built and coached a sales team to enhance performance • Increased efficiency through the development of an order automation platform • Managed the recruitment and supervision of local staff • Standardized workflows and SOPs, improving team productivity and cross-functional alignment • Leveraged Korean government subsidies in collaboration with KOTRA to successfully introduce SME products to the Singapore market • Scaled and led an Allied Food team, achieving a 333% increase in team size within 3 years to support business expansion • Achieved 300% sales growth over 3 years through goal-oriented performance management and operational excellence • Increased customer base by 600%, establishing a strong presence in a competitive market • Selected as a best practice case by CJ in SEA market

Work Description Sales • Analysis APAC sales data and developed sales plans and KPI • Built a whole new sales team in South Korea and drive B2B sales in Thailand, Vietnam, China, Taiwan and Philippines • Hiring After market crews in Thailand to build A/S team • Set up a new process for online and offline after-market service • Work closely with Beijing, Qingdao, Wuhan, Bangkok, Hochiminh KOTRA. KOTRA is trade and investment promotion organization operated by the Government of South Korea • Created China A/S SOP and managed A/S training in South Korea • Cooperate with Qingdao Cage company -> Opening the Shandong market • Cooperate with Wuhan Cage company -> Opening the Hubei market • Participate overseas exhibitions and arrange meetings with potential buyers • Make promotions videos and digital brochure via Korea government subsidy • Invite potential overseas buyers via Korea government subsidy (Vietnam, Philippines) • Shorten down importing & exporting process to reduce work process for customers and maximise profit Cost saving & Quality improvement • Led cost saving project to maximize profit via new parts suppliers in China (Metal chain, Sprocket, Bearing, Plastic chain & Conveyor) • Continuous discovery of Chinese parts suppliers, sample testing, and price negotiation and purchase • Working closely with R&D team to improve and develop new products • Upgrade UPS(Uninterruptible Power Supply) to import directly from China factory via applying KC (Korea Certification (7 times stronger but same price) Develop new business • Importing eggs from Vietnam to Singapore • Closed contracts with Singapore distributors • Singapore government approval process in progress Result • Consistently exceeded KPI and sales increased 17 times in 3 years • 17% cost saving via importing parts directly from China factory • Selection of best practices from KOTRA • Awarded “Million Dollar Export Tower in 2021

Work Description Business management • Set up a local corporation • Consulting new business start-up in Singapore and Malaysia • Monitoring interior, plumbing, electrical work in accordance with local government regulations • Build an order automation platform via Singapore government subsidy • Recruitment and management of local staff Sales and Marketing • Providing catering services in partnership with nearby hotels and travel agencies • Build a delivery system in partnership with a local delivery company • Quarterly promote shopping mall with shopping mall marketing team - SGD 120,000 Grant from shopping mall during 2 years • Create SNS promotion videos and manage SNS account - Facebook follower 10,200 (8.4K Malaysia, 1.8K Singapore) Result • Opening 3 stores during 3 years (Sales increase 10 times) • Reduce operation costs by 20% via the order automation platform • 33% of new customers revisit our restaurant • Awarded Singapore TOP 100 restaurant, great customer service

Work Description SAP master data • Streamline workflow by creating semi-automatic tools using Excel macro and SAP scripting • Provide new hire training and created training materials & SOPs • Analysis customer, product, price master data Order Management • Work closely with Korean Business Developers and handling orders via SAP • Handle Credit note & debit note, return orders • Management of customer credit and accounts receivable Emerging Project_Wella & Prestige • Migrate Korea Wella SAP master data from legacy • Provided end user trainings and troubleshooting regarding SAP master data • Tested stock transfer orders and international stock transfer orders in SAP Result • Reduce 12% working hour via creating semi-automatic tools • Reduce working hour -> Submit Cut case report earlier -> Maximise profit • Managed to go through a very steep transition phase and able to deliver the project cut over with success • Award “Great Results Award” “Great Customer Service Award”