Jade Gluck

Responsible for structuring and growing the apparel category in e-commerce, integrating cross-sell strategies, online Visual Merchandising, and promotional actions across Social Commerce, CRM, Affiliates, and Performance channels. Reports to the E-commerce Coordinator. Mother’s Day Campaign: * Designed a progressive coupon mechanic to boost cart volume and private label sales. Scope: mechanic design, eligible product selection, media channel promotion planning, and friction mapping in the coupon redemption journey. * Daily monitoring of sales metrics and performance for the apparel category in the digital channel. * Liaison with the commercial team to align inventory and prioritize products in digital storefronts. Launch Calendar: * Structured and managed the unified e-commerce launch and campaign calendar, ensuring cross-functional alignment and enabling cross-sell strategies between apparel and footwear across three major company launches. Customer Experience & Shopping Journey: * Mapped the shopping journey for the 20 most relevant organic search terms in the category, resulting in the optimization of 60 products through model photo updates, titles, and technical attributes.

Responsible for campaign and content management on Samsung Shop (App and Web), from creation to go-live across product launches, Live Commerce, and Sell-Out initiatives. Campaign Management (Shop & App): * Executed and rolled out 24 awareness, consideration, and conversion campaigns on the website and Samsung Shop App, including briefings, asset creation, tag insertion, and promotional message customization. Results: Vision AI launch coupon achieved 46% usage rate, the highest-performing Sell-Out mechanic; App and Web channels accounted for the largest share of sales throughout the campaign. Live Commerce (Samsung Live Shop): * Reviewed production scripts, integrated campaigns with flash deals, and technically validated coupons and offer assets during live broadcasts. Galaxy Z Flip7 & Z Fold7 Launch: * Coordenação de testes de jornada em 7 canais proprietários da Samsung, com correção de ~30 erros críticos. Responsável pelo plano de comunicação e implementação das páginas do programa 'Compre & Teste' para o Z Fold7. Vision AI TV Launch: * Reviewed and improved the free installation benefit journey, from prototype to final validation. Result: 214% increase in TV sales with the service attached in the first month. Online Channels Brand Guide: * Mapped communication spaces across the website and app to develop a usage guide, standardizing messages according to the tone of voice of the first institutional campaign of the online store. * Black Shop (Black Friday 2025): Content management and updates to secondary product pages, banner adjustments, and product ordering based on navigation and search data.

Focused on user experience diagnostics and NPS analysis to identify friction points and drive structural improvements in digital channel shopping journeys. Job rotation between UX/CRO and E-commerce Campaigns teams. Reports to the UX/UI Manager. - In-depth categorization and analysis of the NPS database to identify errors and friction points in the user experience. - Developed detailed briefs for the creative team, aligned with Live Shop production scripts.

Progressed through the full career chain in two years: from Sales Analyst to Communications Director, managing projects for clients such as Grupo Ânima and Zé Delivery, and leading the rebranding that positioned the company as a reference in the marketing junior enterprise ecosystem. - Led the Communications department, restructuring the org chart and creating a squad-based operational model (performance, CRM, and public relations). - Developed an integrated cross-channel content strategy, implemented an editorial calendar, and led strategic planning for service promotion. - Structured media investment plans, monitored KPIs, and created results dashboards. - Led a rebranding initiative that positioned the company as a content reference within the marketing junior enterprise ecosystem.

- Managed teams and served as liaison between clients and the internal team, ensuring expectation alignment and delivery quality. - Grupo Ânima: led the development of a communication plan using qualitative research to map target audience needs, resulting in an online and offline attraction strategy for a senior training program. - Zé Delivery: conducted quantitative research to measure brand awareness, generating insights for communication and brand positioning decisions.

- Active prospecting, presentation meetings, proposal development, and B2B negotiations. - Contributed to client portfolio expansion and a 5% increase in project closing rate.