Jad El Yafi

- Managing current and potential clients by communicating daily (conducting online and offline meetings, phone calls, etc.) and meeting their expectations & deliverables (briefing, debriefing, preparing proposals, M.O.M., follow-up on points of discussion, etc.) - Creating client’s requirement briefs and debrief the responsible parties (colleagues and vendors) accordingly. - Reviewing & enhancing all deliverables in accordance with agreed plans and briefs. - Following-up with responsible tactical parties to ensure all deliverables are met with the highest quality and in due time. - Managing the task traffic and set order priorities. - Developing weekly/monthly reports. - Communicating with vendors: print houses, freelancers, production houses, etc. - Creating cost estimates and justify it to clients until we come to terms. - Follow up on payments in accordance with our agreement with clients.

- Handling & maintaining day to day client agency relationship while insuring the clients requirements are met with optimal performance. - Developing Market research and competitive analysis for all clients. - Developing a digital marketing strategy which is in line with the clients marketing strategy. - Monitoring and optimizing the performance of my team. - Monitoring and optimizing the performance of all the clients campaigns and SM platforms (ATL, BTL and TTL advertisement). - Exploring and proposing possible opportunities to enhance client’s brand awareness and conversion rate. - Managing vendors and responsible for all communication and marketing deliverables including, but not limited to: 1. Online Media Buying Units 2. Digital Suppliers 3. Influencer Management 4. Photo-shoot 5. Casting 6. Radio Ads - Creating monthly / weekly status reports and analysis. - Assisting in pitches to get new clients onboard.

- Developing and Implementing Social Media strategies for clients. - Generating weekly status reports and monthly account progress reports. - Preparing and implementing Contingency and Crisis Management plans. - Responsible for planning and executing all web, email, social media and display advertising campaigns. - Designing, building and maintaining social media presence for clients. Collaborate with various in-house divisions to optimise user experience. - Preparing and monitoring Social Media activity through different channels. - Managing a team of Community Managers, Designers (in-house and out- sourced), Content Creators, Media Buyers.

- Daily communications with clients & prospects. - Managing client’s Promotional and Channel communication requirements (ATL–BTL-TTL) - Making sure that the marketing strategy is being implemented correctly according to clients expectations & enhancing them if & when required. - Managing the vendors and partnering teams, responsible for all communication and marketing deliverables including, but not limited to: 1- Media Buying Units (Online and Offline) 2- Print houses 3- Digital Suppliers 4- Social Media 5- Branding Designers 6- Communication Developers - Collecting and analyzing data & information through in-depth communication and securing consistency in business relations with client. - Budgetary control and following up with cost estimates, invoices, etc. - Developing client's weekly status and monthly reports.

- Creating marketing plan to increase the presence of the company in the market and to achieve growth in sales. - Conducting research & analyzing data to identify & define target audience of interest. - Devising & presenting attractive ideas & strategies. - Strategic promotional activities such as discounted prices, free services and digital media buying - Organizing Dasar's events & exhibitions. - Managing all social media channels

- Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign. - Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations. - Collecting online Market Data to assist in determining the clients needs. - Developing Audience Persona. - Set up and maintained all campaigns - Optimizing Campaigns. - Monitoring and adjusting spent budgets when necessary. - Reporting the success of the campaign, which also includes the analysis results, to determine optimizations and recommendations for future campaigns.

- Observed the server room, the networking system and other server infrastructure. - Observed how the Operations sub-department works & deals with problems. - Observed the hardware team maintain the audiovisual equipment, including overhead projectors, laptops and video conferencing equipment.