Jacquelyn Resh LAE, LI

Design and deliver brand education, service standards and team coaching to drive sales across national retailers including Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, Dillard’s, Sephora, and Ulta. Conduct visual merchandising reviews during each store visit to ensure brand standards and optimal placement. Partner with local and national sales leaders to align education with sales goals, KPIs and promotional strategies. Mentor and develop BAs across multiple markets, fostering high performance and accountability. Plan and execute national events, brand and influencer activations and pop-ups that increase engagement and achieve revenue goals.

Built and scaled a profitable skincare practice through strategic retail selling, client retention and referral growth. Consistently exceeded retail goals by integrating product education into every service experience. Managed budgeting, inventory, merchandising and promotional strategy to maximize revenue.

Delivered dynamic in-person and virtual education focused on skincare science, retail selling and client engagement. Integrated business-building and sales performance strategies into curriculum to prepare students for high-performing roles. Curated SPF education to increase preventative skincare adoption and underscore the importance of educating clients on it’s daily usage.

Surpassed sales targets and drove team performance for Estee Lauder. Led retail brand launch, hired, onboarded and developed a team of BAs and developed sales strategies and events that increased traffic and conversion for LORAC Cosmetics.

Led team training and onboarding for beauty advisors, focusing on product knowledge, client engagement, and sales techniques. Drove team performance by coaching on service-to-retail conversion and client experience best practices. Successfully launched a new retail brand, hiring and developing a high-performing team and executing in-store events. Consistently exceeded sales targets through strong client relationships and effective selling strategies.