Jacqueline Toscano

-Build community loyalty by engaging with our influencers through personalized direct messages -Conduct research & strategize new ways to find influencers to add to our master list through the use of social media platforms, such as TikTok and Instagram -Support building out creative messaging for product launches/monthly restock send communications for influencers -Track various forms of influencer social media content to upload to our content database -Pull monthly lists of our top ranking influencers from our content database

-Built community engagement through engaging with our influencers through direct message -Conducted research to identify influencers to add to our master list who align with the brand’s target audience and values through the use of an influencer database -Contributed ideas for creative messaging for communication with influencers for product launches or monthly restock sends -Provided general support to the influencer marketing team

-Served as the local face of the brand and maintained a positive reputation on campus -Increased brand awareness by planning and executing creative sampling opportunities monthly on campus -Engaged with users through personal social channels to provide knowledge on products to online consumers -Completed the program's required monthly deliverables by providing insightful feedback and creative content to my direct report

-Conducted informational sessions and workshops to engage active members prior to recruitment -Developed and executed innovative recruitment strategies for potential new member membership -Implemented targeted outreach methods to attract diverse and qualified potential new members -Organized and coordinated recruitment events, ensuring flow and a positive experience for potential new members and the active members -Lead the planning and execution of successful marketing campaigns on social media and IRL to enhance the sorority's overall brand visibility on our campus

-Produced compelling video content to promote new product launches, effectively fostering brand affinity -Collaborated closely with the CeraVe marketing team, actively participated in content creation, reviewed materials, and incorporated real-time edits to align with brand guidelines based on direct feedback from the brand -Participated in a brand focus group with 4 other ambassadors to discuss Gen-Z trends within the skincare niche -Networked with prominent leaders at Her Campus and engaged with other community members within Her Campus communities to expand professional connections and foster collaboration

-Was awarded with Ambassador of the Week on 02/24/2023 -Drove awareness around Bumble initiatives & new product features on campus -Executed field marketing activity & Guerilla marketing stunts on campus -Partnered with Events manager to bring to life Event Promotion Strategy -Drove brand awareness & Bumble app downloads on Campus via marketing activity -Established and maintained relationships with students and organizations to build campus connections with Bumble -Developed partnerships around campus with offices and departments that serve students to create collaborative programming opportunities -Shared, educated and encouraged safety & sustainability efforts on campus through social media posts on TikTok

-Provided support for walk-in student inquiries -Created flyers to promote department events, student opportunities, surveys and other resources -Assisted with basic office duties, such as answering phones and organizing our Shared Google Drive -Updated university contacts and distributed department mail

-Co-created and internally deployed 7 Weekly Newsletters on Gen-Z and campus marketing trends and culture to 38 recipients on the Integrated Marketing & Business Development teams -Conducted outreach for various campaigns on social media, on college campuses, and for influencer events -Assisted in the creation of campaign briefs, including elements such as researching and creating content theme inspiration for influencers -Assisted in campaign application vetting and influencer selection processes through the utilization of a campaign management platform -Assisted in reviewing, tracking, and reporting Instagram and TikTok content based on FTC guidelines and our campaign's goals -Listened in on internal team meetings & gathered key takeaways to apply to tasks/future projects

-Was recognized as a Top 10 performing school out of 100+ schools for the Spring 2022 & Fall 2022 semester -Recorded 400+ students that attended our in-person and digital events over the course of two years -Curated and designed content for SJSU'S various PINK social media platforms -Worked closely with my Co-Representative -Generated an application to put together a Campus Team of students that embody PINK -Lead Campus Team weekly meetings -Planned and hosted events on campus to promote PINK's social media initiatives -Collaborated with local or national businesses for social giveaways and events -Maintained a relationship with the students on campus and PINK's marketing/social media team

-Was featured in a Paid Ad on social media promoting the homework help service and it's features -Created and curated social content for Instagram and TikTok to promote bartleby’s unique features as a homework help tool -Hosted events on-campus in collaboration with other clubs -Participated in team meetings -Completed informational surveys

-Supervised and fostered the academic growth of students who live within the same residence hall -Lead and kept consistent communication and detailed conversations with student residents -Observed a large student community while assessing and resolving any conflicts that arise -Documented detailed accounts of situations that related to student housing policy violations -Promoted important student information and campus resources for growth opportunities to students through email campaigns

-Balanced various accounts and communicated directly with clients as a team -Generated awareness of client's brands to their desired audience and demographic through strategizing social media event campaigns -Monitored an overall 20% increase of students at the client's events that we promoted -Ran client's social media accounts (Instagram & Twitter) and monitor their insights -Created social media & flyer graphics for clients with a quick turn around