jacqueline chan

* Managed Twitter, Pinterest accounts, built blogger outreach list, researched and reached out to potential guests * Researched and compiled a list of most relevant sponsors based on their recent promotion needs * Researched on potential media outreach to increase exposure to ExtraordinaryWomenTV, identified the psychographic profile of audience and managed twitter, and Pinterest strategies accordingly.

* Directed Digital Marketing Campaign for Swift Optical using Facebook and Twitter. * Content Writer for Swift Optical Facebook Page, Twitter, and Blog. * Acted as Copywriter and edited brochures and catalogues * Translated Catalogues and Motic Web content from Simplified Chinese to English

* Managed over $3MM of revenue on Facebook and Twitter per quarter for Fortune 500 brands * Grew monthly client spend on Twitter by over 150%, YoY by 50%, accounting for more than half of total sales revenue from channel. * Grew Twitter MAI campaign daily spend from $1K to $15K. * Clients: Starbucks US & LatAm, Kelloggs US, Disney LatAm, Honda US, Seaworld US, UGGs US * Responsibilities: * Facebook and Twitter campaign execution, daily management and optimization to beat client KPI benchmarks * Applied testing frameworks on varying bid and creative types to ensure strategies are ROI-focused. * Proactively identified opportunities for revenue growth based on client campaign objectives * Coordinated with internal tech and product teams to identify product improvement and needs by submitting over 100 internal bug requests. * Coordinated with tech team, twitter team and all relevant stakeholders to promptly escalate problem resolution. * Assisted with Account Management team on weekly reporting, providing additional insights, recommendations, and assisted on quarterly business reviews.

* Responsible for campaign execution, reporting and KPI analysis of Display campaigns for all DAC Group clients * Display creative trafficking, Campaign architecture, daily management and optimization for campaigns according to client benchmarks. * Managed In-House Real Time Bidding Platform for campaign optimization, Execution of A/B tests for Creative testing, Identify Potential Consumer Segments, Whitelisted Sites for testing purposes * Set Up and Optimization of Paid Social Campaigns: Facebook, LinkedIn * Liaised with vendors, creative team, web development, client account services team, and web analyst team to ensure successful, on-time campaign delivery.

* Build, daily management and ongoing optimization of SEM campaigns according to client program benchmarks, driving to 1000+ landing pages * Conduct Keyword Research, Ad Copy testing. * Analysis and interpretation of cost and traffic metrics to provide insight into optimization opportunities. * Reporting: Provide deep-dive qualitative and quantitative analysis on all client accounts twice a year, to proactively identify testing opportunities to other SEM specialists and account teams. * Ad hoc support duties to provide technical campaign information and competitive analysis for planning purposes to senior management.

Activities and Societies: Writer at The Toronto Globalist