Jacqueline Hull

- Scoped and won research studies contributing to 30% YoY growth 2020 to 2021 - Designed, pitched, and oversaw execution of strategic quantitative and qualitative online community research - Integrated other relevant research methodologies (traditional quantitative, qualitative, and UX) into research proposals and projects - Led business development while building authentic relationships with key clients across industries, namely retail, tech, CPG, and apparel - Managed, grew, and inspired a team of 15+ researchers, including project-based management of global teams

- Led day-to-day team, client, and account management for one of the largest US grocery retailers, ensuring research met quality and financial goals, as well as business objectives - Developed expertise in retail and client’s business strategy to guide 5-person team from project kick-off through final execution, influencing decisions across marketing, merchandising, store format, and ecommerce

- Partnered closely with clients to plan for and establish year-long research priorities including ad-hoc and ongoing/tracking studies to meet the needs of diverse internal stakeholders - Mastered the art of data- and human-led storytelling, developing and leading the wider Ipsos team through training - Motivated team and clients to confidently experiment with new research methodologies, e.g., qualitative longitudinal shopper journey mapping and segmentation deep dives

- Conducted and analyzed qualitative and quantitative research, capturing key insights and actionable recommendations in custom, artfully designed deliverables including PPT, infographics, and video montages - Embedded in main client’s business via regular stakeholder meetings and biweekly on-site visits

- Supported consultants in turning client RFPs into empathy-led, multi-faceted project proposals - Assisted both in-person and online qualitative research, including design, facilitation/moderation, and synthesis

- Independently taught college level Effective Public Speaking classes to 56 students each semester - Created and maintained unique class syllabus, daily schedule and engaging lesson plans - Managed and delivered feedback concerning students’ academic performance

Full Teaching Fellowship for Two Years Thesis: "Manifestations of Emotion: Discourse & Material Rhetoric in Cincinnati’s Over-the-Rhine," an analysis of the rhetorical nature and effects of gentrification.