Jacovia C.

Leading firm-wide marketing and growth strategy for a multi-state law firm specializing in employment law. • Scaled revenue from $2M to $6M through data-driven campaigns, automation, and brand repositioning. • Managed a $600K+ marketing budget, optimizing spend across Google, Meta, and OTT channels. • Expanded firm from 1 to 3 offices, with 2 more planned for 2026. • Built internal marketing team from 1 to 5 specialists, establishing structure and KPIs. • Integrated AI and automation in intake, CRM, and client workflows using Clio Manage and Klever CRM. • Increased lead quality and conversions while reducing CPA through smart automation and campaign optimization. • Oversaw rebranding and national media campaigns that positioned the firm as a leading employment law authority.

• Provided CMO-level leadership for a trucking tech startup focused on fleet fraud prevention. • Designed brand identity, built lead gen funnels, and launched CRM-integrated workflows. • Supported investor pitch development, analytics setup, and long-term scaling strategy.

• Served as the dedicated digital partner supporting agency and white-labeled client campaigns. • Managed funnels, paid ad campaigns, and web content production across multiple verticals. • Provided creative direction, automation support, and campaign performance audits.

• Created a custom website to showcase luxury outdoor projects and customer testimonials. • Launched SEO-optimized content, Google Ads, and retargeting campaigns for inbound leads. • Provided strategic consulting on local brand growth, customer acquisition, and digital infrastructure.

Strategic marketing consultant providing CMO-level insight and execution for law firms, healthcare, education, startups, and growing businesses. Lead high-impact campaigns, build scalable digital infrastructure, and drive measurable growth for clients across various industries.

• Advised boutique PR agency on digital growth strategies, website optimization, and automation. • Implemented updates for performance tracking, email campaigns, and client onboarding. • Supported media presence expansion and CRM improvements.

• Led marketing efforts for Amaro Law Firm and affiliated brands (New Home Gurus, Apartment Gurus). • Directed six-site website redesign, improving organic traffic by 57% and engagement by 38%. • Integrated automation into lead funnels, reducing administrative workload by 42%. • Achieved a 62% increase in web traffic through targeted Google, Facebook, and Bing ad campaigns.

• Directed social media, brand positioning, and messaging strategy for civic engagement campaigns. • Improved marketing alignment across internal teams and national programs. • Provided ongoing consulting on digital visibility, content planning, and marketing structure.

As a Business Accounts Executive, I contacted businesses as potential clients to establish rapport and convey value of the products and services, including weekly face-to-face consultations and cold calling. In the role, I collaborated with executive leadership and decision makers to create custom packages. Additionally, I improved the new hire on-boarding process through training programs. I also provided pre-sale and post-sale support for all new accounts, using solution-based selling techniques to demonstrate value. Some of my contributions included: ★ I developed a team of 12 sales agents in general sales and direct marketing. ★ I created a new process for new business development, resulting in improved closing for agents by 25%, with highest improvement of 57%. ★ I exceeded sales quotas at 22% over goal for enterprise and business accounts.