Jacob Tell

Jacob Tell is a founder, storyteller, and community builder who creates brands, spaces, and movements that inspire transformation. He is the Chief Dreamer behind District216, a membership-driven psychedelic social club dedicated to normalizing and legalizing psychedelics through immersive events, public discourse, and community connection. District216 challenges taboos and fosters cognitive liberty by bridging ancient wisdom with modern insights—offering space for healing, education, and conscious celebration. Jacob is also the founder and CEO of Oniracom, a creative marketing agency launched in 2001. For over two decades, Oniracom has been a strategic partner for purpose-driven brands across the music, cannabis, wellness, and tech industries—guiding them with storytelling, brand development, and campaigns rooted in values and impact. Under Jacob’s leadership, the agency has championed the triple bottom line: people, planet, and profit. When the pandemic left Oniracom’s creative space vacant, Jacob adapted by launching LoDo Studios—a production and event venue now serving Santa Barbara’s vibrant creative and nonprofit community. From livestream galas to live music and comedy nights, LoDo has become a physical embodiment of Jacob’s belief in community-powered creativity. Jacob’s career includes managing global merchandise operations for Jack Johnson, producing nonprofit compilation albums, launching festivals, record labels, media platforms, and a print zine—all with a consistent throughline: using creativity to shape culture and foster connection. At the heart of Jacob’s work is a belief that storytelling, when aligned with values, can be a tool for personal and societal transformation. Whether he's producing a psychedelic roundtable or curating a brand strategy for a wellness startup, Jacob leads with intention, innovation, and heart.