Jacob Riederer

As a Digital Marketer at Prospect 13, I lead strategic campaigns utilising various digital channels to enhance brand visibility, drive engagement, and ultimately boost conversions. My role involves a multifaceted approach encompassing: • Crafting compelling content and managing presence across platforms like LinkedIn, Twitter, Facebook, and Instagram. I strategise to increase followership, foster community engagement, and promote brand advocacy. • Implementing SEO best practices to optimise website visibility and enhance organic traffic. This involves keyword research, on-page optimisation, and staying abreast of search engine algorithms. • Developing and executing content strategies tailored to resonate with our target audience. This includes creating blog posts, articles, videos, and infographics that educate, entertain, and inspire action. • Designing and deploying email campaigns to nurture leads, retain customers, and drive conversions. I employ segmentation, personalisation, and A/B testing to maximise the effectiveness of our email outreach. • Managing pay-per-click campaigns across platforms like Google Ads and social media ads. I meticulously analyse performance metrics to optimise ad spend, maximise ROI, and reach relevant audiences. • Utilising analytics tools to track KPIs and derive actionable insights. I regularly compile and present comprehensive reports to stakeholders, highlighting campaign effectiveness and areas for improvement. • Collaborating with cross-functional teams to develop comprehensive digital marketing strategies aligned with business objectives. I continuously evaluate emerging trends and technologies to refine our approach and stay ahead of the competition. Through my expertise in digital marketing tactics and my commitment to data-driven decision-making, I contribute to Prospect 13's growth and success in the ever-evolving digital landscape.

Developed and executed social media marketing campaigns to increase audience engagement and brand awareness. Built and managed content calendars and digital campaign plans aligned with promotional events and audience behaviour. Analysed engagement metrics to optimise campaign performance and communication strategy. Created marketing assets and visual content using Canva, ensuring brand consistency across digital channels.

As a Contract Administrator, I supported Senior Contract Engineers in drafting, implementing, and amending contracts. I oversaw the entire contract lifecycle, ensured compliance, monitored performance, and maintained organized records. Additionally, I played a key role in developing and improving contract management processes for increased efficiency. As an Office Coordinator, I managed cross-departmental administrative tasks, coordinated schedules, and facilitated communication, ensuring a productive work environment. During this time I spearheaded the successful implementation of a new company-wide travel booking system, allowing me to efficiently handle business travel arrangements across Europe, Africa, and North America.

As a Sales and Marketing Expert, I coordinated with Marketing Managers to develop sales techniques for new products. In my role, I trained over 12 associates at Sherwin-Williams in the use of the company’s digital marketing software, including CRM systems, lead generation, digital promotion tools, analytics software and growth marketing plans for individual product lines and consumer segments.

As an Aquatics Supervisor, I ensured the safety of individuals in and around the aquatic environments of Fifty Point Conservation Area, working with a team of lifeguards and over 20 camp staff. In this role, my primary responsibilities included: • Surveilling swimmers and the surrounding water area to identify potential hazards, unsafe behaviour, or distressed individuals. • Enforcing safety rules and regulations to prevent accidents and emergencies. Educate patrons on water safety guidelines and assist as needed. • Acting swiftly and decisively in emergencies, executing water rescues to save distressed individuals. • Administering first aid to individuals who require medical assistance, including CPR, wound care, and other life-saving measures. • Effectively communicating with patrons, colleagues, and facility management. Providing clear instructions during emergencies and addressing inquiries or concerns from the public. • Maintaining accurate records of incidents, rescues, and first aid interventions. Completing required documentation as per facility policies.

Our Mission: To provide high quality cost conscious public services that contribute to a healthy, safe and prosperous community, in a sustainable manner.

Cultivated a comprehensive understanding of marketing, economics, accounting, finance, human resources, business law, and project management, establishing a vital foundation. A specialized emphasis on psychology, organizational behavior, and business planning not only broadened my knowledge but also equipped me with the essential skills poised for future leadership roles. Graduated with Dean’s Honours for a GPA above 85%. Key Concepts: • Market segmentation, targeting, environmental analysis, the marketing mix, consumer behaviour and integrated marketing communications. • Customer relationship management, marketing research, business marketing, services and non-profit marketing, and retailing. • Marketing communications including social media and digital marketing. Key Modules: • Introduction to Marketing, Enhanced Marketing Principles, Social Media & Business, Excel and Microsoft Office Suite, Building Customer Relationships, Business Reports.