Jacob Edlund

As a Senior Project Manager at Jollity Studios, I lead our DevOps, Hosting, and Support operations, ensuring seamless project execution and exceptional client experiences. My role focuses on bridging the gap between our talented development team and our clients, fostering efficient communication and maintaining high standards in project delivery. I manage our hosting services from onboarding to ongoing support, making sure clients receive top-tier hosting and support solutions. In overseeing development operations, I guide our team to maximize efficiency by managing workload distribution, scheduling, and prioritizing through improved ticketing systems. I believe in transparent and proactive communication to manage expectations and ensure every project stays on track. I'm also dedicated to documenting processes and creating resources that contribute to smoother onboarding and offboarding, both for our clients and team members. Leading with a culture of continuous improvement, I mentor our developers and support staff, coordinate across departments to enhance collaboration, and build systems that ensure every aspect of our service delivery runs smoothly. Whether it's managing the day-to-day operations or fostering an environment of innovation, I'm passionate about ensuring that our teams thrive, and our clients are supported every step of the way.

Before transitioning to my current role as Senior Project Manager, I served as a Project Manager at Jollity Studios, where I managed the full lifecycle of WordPress website projects and site support services. My primary focus was guiding clients from concept to completion, ensuring that every project was delivered on time, within budget, and to the client's satisfaction. I specialized in translating technical development requirements into accessible concepts for clients while also converting client feedback into clear, actionable tasks for our development team. This role demanded not only technical knowledge of WordPress and marketing but also the ability to effectively communicate across both client and developer spheres. I handled project scoping, client review meetings, and scope management, while always striving to find the best solutions for clients. This included balancing expectations and technical feasibility of projects and their support as well. In addition to overseeing new projects, I interacted with our support ticketing system, ensuring that existing clients received quick and efficient solutions to their ongoing web development needs. The position required adaptability, as I frequently moved between various client needs, ensuring consistency and quality across our web development efforts. I value working with a small, tight-knit remote team where the focus was not just on building websites, but on providing comprehensive marketing consultation to help clients succeed. The team's contributions helped maintain our high standards of quality, grow our client relationships, and ultimately, expand the company’s reputation as a reliable partner in WordPress development.

I am the Founder/Owner of Precision Digital LLC. In this role I contract for work in Web Development, Marketing, SEM, and UI/UX Design. The primary value I bring is outfitting companies with dynamic, modern digital infrastructure for their business. This infrastructure often includes the design and development of their private website and marketing materials. • Develop web projects from beginning to end for multiple clients. • Devise marketing strategy and materials for clients. • Develop and run Google Ad campaigns for clients, using KPIs to achieve company goals. • Using Adobe Suite, create visual assets for clients, including logos, business cards, etc. • Work within local company team to devise best use case for marketing materials and assets. • Developed customer discovery form to streamline client onboarding and goal assessment. • Create wireframes and conceptual infrastructure to bring customer’s dream to life. • Collaborate with other industry professionals to manage larger projects and accomplish strict deadlines.

Design and execute customer facing marketing campaigns. Manage brand Shopify site, tracking and reporting all KPIs. Utilize Google Tools such as Google Analytics, Google Ads, and Google Tag manager to make data driven digital marketing decisions. • Managed Shopify e Commerce platform, $10k/mo Google Ads Spend, Google Analytics, and 45k subs Klayvio email marketing list. • Integrated with internal and external partners to reduce web traffic arbitrage and increase customer conversion and engagement. • Created Net Profit tracking calculator and financial data tracking sheets in Google to liaise off Amazon sales performance to team.

Manage all physical product logistics in the United States, handed off from Director of Manufacturing, including sea freight, less than truck load, and small parcel shipments. Manage all onsite and offsite warehousing and transfer operations nationwide. • Developed and wrote SOPs to increase performance of domestic logistics, including price tracking and on time delivery rates. • Consolidated $100k inventory discrepancy with accounting team. Developed integral forecasting and velocity model for ordering. • Manage 2000sq/ft warehouse, daily shipping operations, and quarterly company wide physical inventory counts.

Assisted Digital Marketing Director in launching new products and finding market opportunities for brand expansion. Developed the necessary digital infrastructure to support marketing efforts, including web pages, email campaigns, and analytics reports. • Launched 10+ premier private label products through custom built digital infrastructure that utilized 20-30k sub email lists. • Created brand assets for top 10% products for placement on Amazon platform. Built VIP group to increase email collection 70%. • Developed two primary customer follow-up processes for product registration and warranty claims, including custom FAQ pages.

Managed and created all digital assets for every new and used vehicle that came into the dealership. Created a streamlined process for cataloging and procuring vehicle pictures. Uploaded and managed photo assets on customer facing website for each and every vehicle listing. Managed 3rd party lead generation partners on the dealer site, as well as tracking and presenting KPIs to upper management on a monthly basis. Produced new vehicle walkaround videos for popular models. • Produced and shot vehicle walkaround videos for top 5 models for use on digital platforms - YouTube, Company Site etc. • Developed monthly report for 6 main lead gen sources, tracking top 10 KPIs for each source, showing effectiveness of each source. • Created process of using 27 photographs to fully demonstrate the state of a vehicle for sale. • Produced video introductions for 5 main Business Development Representatives to great customers via intro email.

Took direction from management and scripts to funnel cold and warm leads to sales staff. Worked as supporting staff taking hot lead calls into the dealership, entered customer info in CRM, and used scripts to convert them to appointments for sales staff. Replied to customer inquiry emails and leads generated by various 3rd party lead distribution companies. • Consistently hit 100% completion goals on all brand and company training for new vehicles and proccesses. • Contributed to the bottom line by going above and beyond to serve customers and locate their perfect vehicle. • Tied for lead representative each month through hitting 100 calls and 50 emails goals a day, setting 25 visit appointments a month. • Promoted for innovative ideas on customer follow-up materials and processes.

As a production assistant I worked on a state grant sponsored WWII documentary. I worked closely with the director/producer on developing content storyline and curating an accurate record of events that eventually got entered into University of Idaho's Library - Special Collections. • Organized and assisted in the production of B roll shots, including actual possessions of main talent's. Including war uniforms, newspapers, and other special artifacts. • Completely transcribed all spoken word in interviews to be used as spoken word script structure and subtitles where needed. • Autonomously organized and curated all digital recordings for storage digitally.

2 Years on Dean's List for 3.5+ GPA