jaclyn braga

director of marketing

About

Marketing and Communications professional with Legal and Real Estate background. Proud leader of an award-winning Marketing Team. Focus on, and direct experience with, creative marketing campaigns, social media efforts, business development, leadership, brand management, print and digital advertising, budget management, email marketing, target marketing, event management and analytics. Specialties: Graphic Design

Country

united states

City

boston

Industry

marketing and advertising

Skill

advertising, graphic design, management, marketing, event planning, social media marketing, social media, event management, marketing communications, blogging, email marketing, microsoft office, online marketing, newsletters, adobe creative suite, brand development, copywriting, mac, constant contact, worldox document management system, cms, quarkxpress, contactease crm, h3 mls, leadership, customer relationship management, marketing strategy, business development, brand management, real estate marketing, twitter, public speaking, strategic planning, adobe photoshop, adobe illustrator, adobe indesign cc, adobe design programs, adobe creative cloud, legal marketing

Experience

marketing communications coordinator

morse, barnes-brown & pendleton, p.c.

2008-4 - 2012-4 · 4 yrs 1 mo

* Worked as sole Marketing employee for firm * Represented firm at conferences and exhibits * With guidance from firm administrator and Marketing Committee, prepared print/digital ads for publications such as the BBJ, Mass High Tech, MA Lawyers Weekly * Produced firm’s five practice-specific newsletters * Formatted attorney articles and publications * Organized and worked with external vendors for firm events and seminars * Tracked firm memberships and sponsorships * Implemented social media initiatives such as firm blog and company LinkedIn account.

marketing coordinator

coldwell banker residential brokerage

2003-1 - 2006-1 · 3 yrs 1 mo

* Provided all creation, proofing and submission of advertisements for 2 real estate offices * Served as liaison between clients, brokers and vendors * Worked with printing affiliates * Offered design solutions and client marketing direction * Managed production schedules * Created and assembled marketing proposals and presentations * Ensured proper representation and consistency within corporate campaigns * Designed flyers, brochures and mailers * Kept advertising budget * Composed original copy and proofread current texts * Compiled and graphed market share reports.

director of marketing

william raveis real estate - andover

2006-1 - 2008-1 · 2 yrs 1 mo

* Now William Raveis. Managed in-house advertising, marketing and design for 2 real estate offices employing 50+ agents * Supervised Marketing Assistant and lead Internship Team * Developed & implemented new advertising campaign * Initiated and worked with web team on website renovations * Designed & wrote for new web presence * Worked with agents to develop personal marketing * Composed press releases * Re-evaluated and re-directed advertising spending * Designed & wrote for Fine Homes ($1M+) publications * Managed annual Awards Banquet and coordination of Awards distribution.

marketing manager

morse, barnes-brown & pendleton, p.c.

2012-4 - 2016-10 · 4 yrs 7 mos

* Manage all marketing initiatives for firm of 40 attorneys (2 office locations) * Guard firm brand and ensure consistency across all media * Represent firm at conferences and exhibits * Guide outside consultant relationships and internal PR position * Lead CRM tracking and reporting, including firm transaction compilation * Prepare print/digital ads for publications such as the BBJ, Mass High Tech, MA Lawyers Weekly * Edit and format attorney articles and publications * Work with media to create advertising plans that reach firm target market * Organize and work with external vendors for firm events and seminars * Manage all aspects of event planning * Implement and oversee social media initiatives such as (4) firm blogs, LinkedIn, YouTube and Twitter account * Assist attorneys and practices with business developments efforts such as RFPs, cross-selling initiatives and presentations * Act as liaison to LawExchange International.

director of marketing

morse, barnes-brown & pendleton, p.c.

2016-11 - Present · 9 yrs 11 mos

* Direct marketing, biz dev and PR initiatives for 40-attorney/3-office law firm * Lead strategic planning * Guard firm brand and ensure consistency across all media * Direct website design, maintenance and updates * Represent firm at conferences and exhibits * Manage Marketing & BD Specialist and Marketing Coordinator * Guide outside consultant relationships * Lead CRM tracking and reporting, including firm transaction compilation * Prepare print/digital ads for publications such as the BBJ, MA Lawyers Weekly, New England In-House * Guide production of firm practice-specific newsletters * Work with media to create advertising plans that reach firm target market * Oversee firm events and seminars * Implement and oversee social media initiatives such as firm blogs, LinkedIn, YouTube and Twitter account * Produce annual marketing and business development budget.