Jaclyn Pelopida

Freelance marketer helping brands cut through the noise with strategy, storytelling, and execution. I partner with businesses across consumer products, healthcare, retail, manufacturing, lifestyle, nonprofit, and service industries to develop thoughtful marketing strategies that connect with audiences and drive growth. Services include: • Marketing & communications strategy • Copywriting & ghostwriting • Content & social media strategy • SEO/AEO website & blog content • Product marketing & launch strategy • PR & brand storytelling • Email marketing & newsletters • Influencer & partnership strategy • Event & trade show marketing • Fractional marketing support Over the years, I’ve helped brands launch products, grow audiences, strengthen brand positioning, and turn scattered marketing efforts into cohesive strategies that people actually connect with. Website: jmpmarketingco.com

• Develop and execute end-to-end marketing strategies that support business growth across residential, commercial, and industrial HVAC segments. • Create compelling product positioning and messaging that resonates with contractors, distributors, engineers, and end-users. • Lead integrated marketing campaigns across digital, print, tradeshows, email, and partner channels. • Collaborate closely with Product Management, Engineering, and Sales to align marketing initiatives with product launches, market demands, and sales goals. • Oversee the development of sales tools, product catalogs, brochures, case studies, and technical collateral. • Manage the company’s presence at key industry events and tradeshows • Analyze and report on campaign performance, lead generation effectiveness, and ROI to drive data-driven decisions. • Manage vendor relationships, including creative agencies, print houses, and digital partners. • Coach and mentor junior team members to build a high-performing marketing department.

• Develops annual trade show and event marketing plan and budget based on strategic direction of the company and direct input from corporate marketing, business units, and channel managers. • Provides guidance to the Event Planner to perform the activities required to successfully execute the approved regional sales meeting, customer training and trade show plans. • Coordinates the advertising and promotional activities for trade shows. • Evaluates the effectiveness of each tradeshow to measure ROI, planning and execution and to plan improvements for future tradeshow presence. • Develops and executes brand and marketing strategies including online and offline media, collateral, public relations, website, and social media; manages internal and external email communications schedule and content. • Manages email marketing platform for internal and external communications. • Works with marketing specialists, designers, product management and sales to develop all marketing and sales materials and to coordinate the flow of content with the applicable external vendors. • Manages the production and distribution of all marketing and sales materials through print and digital distribution. • Collaborates with sales on lead capture, distribution, tracking and analysis. • Manages relationships with all external vendors with regard to production and distribution of marketing materials, merchandising, and trade show assets, including negotiation of favorable terms, vendor selection and troubleshooting of issues.

• Spearheaded the strategic rollout of long-form, SEO-driven content for Social by Si, enhancing brand authority. • Developed four research-backed, keyword-optimized blog posts monthly, aligning with marketing goals and brand voice. • Implemented a scalable content system focusing on visibility, engagement, and long-term growth. • Conducted in-depth research and sourced interviews to ensure content relevance and quality.

• Led brand positioning and social media strategy for Amanda Mazza’s rebrand to enhance her digital presence. • Conducted a comprehensive social audit and SWOT analysis to identify gaps and opportunities. • Developed a tailored social media strategy aligned with business goals, including competitor research and content planning. • Achieved significant increases in Instagram visibility (81%), engagement (300%), and followers (48%) within the first month.

• Developed and executed marketing strategies and campaigns that supported lead generation, ticket sales, and brand awareness. • Lead the development of content calendars and manage content creation schedules. • Created content strategy for web, email, social, partner communications, advertising, crisis communications, special events, and special guest appearances. • Crafted vision and executed strategies to grow audience across multiple digital platforms. • Worked with external partners in the creation of strategic marketing campaigns. • Managed the day-to-day operations of the field marketing team members, including project management, budgeting, and reporting. • Analyzed campaign data to identify areas for improvement and recommendations for future campaigns. • Supported all PR and partnership initiatives. • Supported the management of the marketing budget.

• Wrote all digital and print content for 10 CPG brands including emails, websites and landing pages, social media posts, catalogs, retail packaging, brochures, postcards, product copy, video scripts, SEO, and blogs to help boost incremental revenue to $40M. • Wrote website content and online product listings for 1700+ items across multiple B2B & B2C retailers including Amazon, Target, Walmart, CVS, Home Dept, Lowe’s, and Office Depot. • Assisted in launching a new brand and built it to $1.6M in the first two years through unique brand identity and content strategy. • Assisted in three brand acquisitions that totaled over $11M. • Managed the social media strategy for all brands and grew social media following over 488% and engagement over 327% through targeted content, community engagement, and successful campaigns. • Developed influencer program from conception, and contracted 100+ influencers within the first year. • Initiated and secured partnerships with 10+ non-profit charities. • Managed all public relations objectives including press releases, press kits, influencer kits and media outreach for product launches and brand updates. • Supervised a team of two marketing associates. • Planned and executed 20+ national and international events for all brands.

• Assisted marketing team in developing integrated digital and content marketing campaigns for eight CPG brands. Created all marketing and promotional content such as blogs, emails, ads, website copy, product copy, catalogs, press releases and more. • Managed multiple Goods iQ brands’ social media accounts by planning, scheduling, curating, and creating engaging content. • Grew brand’s social media following over 388% and engagement over 378% through targeted content, community engagement, successful campaigns. • Developed influencer program and Brand Ambassador program from its conception. Recruited participants through social media, created campaign briefs, and monitored and measured content. • Leveraged key relationships with large-scale influencers that lead to exponential growth and high demand for product inventory. • Supervised marketing intern that assisted with strategy and content creation. • Responsible for the planning and execution of all national and international events.

• Wrote communication materials that supported cross-functional work for Marketing & Sales, Professional Relations, HR, Finance, IT, Recruitment and Corporate Communications. • Wrote RFPs for Sales Department that secured 35+ new clients. • Initiated and wrote newsletters for 600,000 members and 140,000 clients and brokers nationwide. • Performed project management oversight for 250+ communications projects of internal and external stakeholders. • Developed social media strategies, monitored corporate channels, created engaging content, and collaborated with graphic designer to deliver consistent branded content. • Planned and executed all company-wide events and large-scale charity events. • Developed public awareness campaigns to achieve corporate image/PR objectives that included media outreach and press releases.

• Wrote engaging and appealing digital articles on topics of fashion, beauty, and the entertainment industry. Interviewed local talent within the lifestyle industry. • Recruited and oversaw a team of 10 writers. Trained writers on style and tone of magazine. Edited and revised all digital articles. • Managed relationships with freelance writers, photographers, and videographers to ensure effective communication consistent with publishing style and tone.

• Oversaw the processing all ATM, cash, and vault transactions. Daily cash handling totaled approximately $500K. • Maintained fiscal records to comply with all regulations. Handled and resolved all escalated customer service issues. • Supervised a team of three bank tellers. Balanced all daily work of bank tellers to ensure accuracy and compliance. • Responsible for the scheduling and training of tellers. Developed team’s abilities to ensure high-quality customer service through comprehensive trainings. • Built and maintained relationships of high-profile accounts to drive sales and increase the retention of accounts.

• Assisted in creating the marketing strategy of large-scale events for clients. • Handled all public relations for each event by writing press releases, community outreach, and networking with industry stakeholders. • Created and distributed all marketing materials (postcards, mailers, social posts, emails, etc.) • Assisted with event logistics to ensure a seamless production for each event.

Relevant Coursework: Introduction to Mass Communication, Introduction to Journalism, Media Law and Ethics, Magazine Concepts, Copy Editing, News Reporting and Writing, Online Journalism, Feature Writing, Introduction to Public Relations, Writing for Public Relations, Writing for TV and Video