Jaclyn M.

Associate Media Director, Programmatic @ Mediassociates

About

I’m an experienced media professional and strategic leader with over 18 years in digital marketing, specializing in programmatic advertising, ad operations, and cross-channel media strategy. Currently serving as an Associate Media Director at Mediassociates, I oversee the development and execution of sophisticated programmatic campaigns across display, video, CTV, audio, and native platforms.I bring a unique mix of hands-on technical expertise and high-level strategy, with deep platform knowledge in The Trade Desk, Amazon DSP, and Google Tag Manager. My career has been defined by empowering teams, building scalable processes, and driving measurable results for clients through data-driven decision making. I'm passionate about mentoring rising talent, improving operational efficiency, and staying ahead of evolving industry trends.Whether collaborating with internal stakeholders or presenting to clients, I aim to deliver thoughtful, impactful media solutions that exceed expectations and push digital boundaries.

Country

United States

City

Trumbull

Industry

Marketing & Advertising

Skill

CM360, Amazon DSP, Digital Marketing, Google Tag Manager, DoubleClick, Troubleshooting, Traffic Operations, comScore, The Trade Desk, Programmatic, DBM, Ad Networks, Display Advertising, Ad Serving, Advertising Operations, Interpersonal Communication, Virtual Work, Virtual Teams, Building Trust, Leadership

Experience

Associate Media Director, Programmatic

Mediassociates

2022-1 - Present · 4 yrs 9 mos

Connecticut, United States

Senior Programmatic Strategist

Mediassociates

2021-4 - 2022-1 · 10 mos

Newtown, Connecticut, United States

Senior Specialist, Advertising and Search

Rebellion Group

2020-8 - 2021-4 · 9 mos

Southington, Connecticut, United States

Handled Programmatic, search, social and conversion tracking for all clients. Experience with StackAdapt and Adelphic platforms as well as tracking in Google Tag Manager and GA.

Senior Account Executive

Rebellion Group

2018-12 - 2020-8 · 1 yr 9 mos

Southington, Connecticut

Digital Ad Operations, Manager

Stella Rising

2015-4 - 2018-12 · 3 yrs 9 mos

Westport, CT

Seasoned in trafficking and tagging within DoubleClick and Programmatic platforms The Trade Desk and Display & Video 360

Ad Operations, Supervisor

TouchPoint Integrated Communications, LLC

2013-3 - 2015-3 · 2 yrs 1 mo

Ad Operations, Coordinator

Media Now Interactive

2011-3 - 2013-3 · 2 yrs 1 mo

Stamford, CT

Account Coordinator

FrontLine Marketing

2009-3 - 2011-3 · 2 yrs 1 mo

Norwalk, Connecticut

Collaborated and supported the sales, production and operations team. Maintained client billing and relationships while executing in-store executions.