Jaclyn Hoffman

- Spearheading high-impact strategic initiatives to evolve marketing operations, technology, and team structure—enabling long-term scalability, performance, and alignment with business growth. - Leading cross-functional collaboration with stakeholders across marketing, sales, finance, and operations to ensure marketing strategy and execution align with company-wide objectives. - Driving process optimization and change management programs to improve team efficiency, increase transparency, and foster stronger cross-functional collaboration. - Supporting the transformation of marketing planning, budgeting, and performance measurement by implementing structured workflows, clearer ownership models, and integrated tooling.

- Built and led a team of marketers to develop and execute global integrated programs across email, paid media, events, website, organic social, and ABM tactics —driving pipeline growth, accelerating sales cycles, and supporting revenue goals across regions. - Managed and scaled the global events team, overseeing a portfolio of field, customer, and virtual events that drove engagement, supported regional sales goals, and delivered measurable pipeline impact. - Owned the strategy and execution of the company’s global multi-touch lead nurture program, aligning content and cadence to key buyer journey stages and friction points. - Managed and optimized the global lead scoring framework in close partnership with sales and operations, improving MQL-to-SQL conversion rates and increasing sales efficiency. - Collaborated cross-functionally with product marketing, growth marketing, sales, and marketing ops to ensure integrated campaign execution and consistent lead handoff processes.

- Owned the development and execution of a company-wide strategic events program that addressed regional marketing needs while ensuring global consistency and efficiency. - Managed all aspects of key strategic events in Europe and North America. - Provided strategic guidance on event selection, planning, and budgeting based on revenue-focused event analytics. - Partnered with event stakeholders across the organization to achieve results, including Field Marketing, Demand Generation, Product Marketing and Management, Corporate Communications, Brand Marketing, Executives, and Sales.

-Owned strategy and execution for sponsored, hosted and internal events in North America. -Built company’s first revenue-generating events program. -Created top-of-funnel awareness and market acceptance while driving pipeline and revenue through events. -Developed integrated event marketing plans from conception through completion.

-Coordinated planning activities for conferences, summits and symposiums, including 3,000 attendee client conference -Worked cross-functionally with corporate marketing, creative, product marketing, product management, sales and executives to coordinate and execute all aspects of events -Ensured client satisfaction pre, during and post event

-Owned the planning, managing, and execution of face-to-face events ranging from 100-1,000 attendees and webinars ranging from 100-800 attendees -Supported channel marketing initiatives around events to increase market presence, generate leads and drive bookings -Managed the live webinar process including logistical setup, identifying speakers and target audience, developing the presentation and coordinating communication with invitees and registrants -Assisted with field marketing for clients, including event support and co-branding opportunities -Successfully collaborated with teams across organization to develop messaging and content for events that align with brand standards and target key audiences -Managed event budgets and specific metrics to measure ROI of events and webinars, including lead goals, lead acquisition, bookings, cost per lead and cost per acquisition

-Organized 800-person walk event and 300-person gala; exceeded aggressive fundraising goal for dinner event by $30,000 -Managed all logistical aspects of fundraising events including venue selection and coordination, volunteer management, timelines, permits, site layouts, marketing, and day-of execution -Trained, managed, and mentored summer interns and organized 150-person 5k run event

-Implemented, coordinated, and managed activities for 1,000-person walk event -Prepared and maintained accurate records to evaluate profitability and public awareness of walk