jacky york

marketing and business development consultant

About

I am a freelance marketer and Business Adviser and I help small and medium-size businesses grow through practical marketing advice and working with the business to put into place plans that will work. I'd love you just to pick the phone up or email me and I'll call you - I'm probably a bit old-fashioned in that respect, but I still think that you can gain a lot from a short telephone call that you just couldn't get from pinging emails back and forth. As they ad used to say " It's good to talk".

Country

united kingdom

City

kirkby thore

Industry

management consulting

Skill

marketing strategy, public relations, market research, marketing communications, business strategy, b2b, business planning, brand development, product development, copywriting, market planning, promotions, mentoring, new business development, start ups, small business, marketing management, online marketing, web marketing, management, newsletters, email marketing, crm, sales, online advertising, digital marketing, direct marketing, entrepreneurship, social media marketing, brand management, corporate communications, corporate branding, sponsorship, strategy, b2b marketing, lead generation, seo, social networking

Experience

marketing manager

holliday pigments

1994-4 - 2003-12 · 9 yrs 9 mos

marketing manager

fio

1990-5 - 1993-3 · 2 yrs 11 mos

* New product Development * developed two new window systems * New Market Entry * entered commercial sector. * Advertising and PR * Customer Development and marketing support * Push and Pull strategies supporting channel members * Exhibitions and conferences

group marketing executive

lilliput holding

1989-1 - 1990-2 · 1 yr 2 mos

* Marketing Exec for 4 group companies. Manufacturers of collectable giftware, and fine bone china. Including Lilliput Cottages, Land of Legend Fantasy figures, and Worcester based, Albany of England Fine Bone China. * New Product Development and range marketing - introduced over 300 new models, within 14 new collections * Marketing Communications * Development of two Collectors' Clubs including editing and producing club newsletters. * Designing and managing large Events for collectors. * Advertising, brochures, company video packaging. * Public relations

marketing manager

manders paints plc

1987-4 - 1988-12 · 1 yr 9 mos

* Marketing Manager responsible for marketing of paints, wall paper and DIY consumables. * Buyer - all DIY and Decorative materials other than paint. * Multi- channel marketing - trade, commercial, Manders. retail and trade stores, franchise retail and independent retail. * Marketing Communications * Integrated Promotional campaign planning throughout each channel. * Publication of product catalogue * Pricing Strategy * Own label product development * Marketing Management and development of an independent DIY franchise network for independent retailers.

marketing executive

chiltern confectionery

1982-8 - 1987-4 · 4 yrs 9 mos

* Importers of confectionery from Europe - especially Finland. * Managed wider range of Consumer communications including national TV, Radio, Posters, national press advertising, and PR. * Channel marketing - push strategies. Developing promotional activity and PR with the trade sector. * Promotional planning through out the channel members and to the consumer * Brand Strategy and Development * Product Range and portfolio management including new product development * Sales Management and Development * Packaging design and development - including introduction of the first UK bar coding for packaging in the UK. * Statistics/customer profiling and reporting to Finnish owners.

marketing and business development consultant

jacky york marketing

2005-5 - Present · 21 yrs 5 mos

* Freelance Marketing and Business Consultant. * Marketing Planning, Strategy and Implementation * Market Research * Branding and Brand Strategy * New product development * Marketing Audit * Business development and Business planning * Digital Marketing planning - integrated approach to digital and traditional. * Social Media Marketing * Marketing Communications * Public Relations * International Marketing and Export * International market research * Crisis Management and Communications * Member of the Chartered Institute of Marketing (MCIM) and Institute of Direct and Digital Marketing (MIDM) * Chartered Marketer * Smart Insights Expert Member