Kristi J.

• Develop local market value propositions and core messaging aimed at revenue and brand share. • Digital Marketing & Results Measurement – Execute digital marketing campaigns while monitoring KPI’s to measure effectiveness and overall success of strategic efforts. • CRM and Marketing Automation through Constant Contact & Retail Hub. • Maintain property website, social media, and collateral brochures. • Work with graphic team on creative collateral (signs, flyers, handouts, digital images, etc.) • Negotiate and manage media buys, vendor contracts and strategic partnerships. • Schedule quarterly Tenant Meetings to review opportunities to participate in property programming. • Support tenants with marketing their stores through email blasts, social media, participation in events and other sponsorship opportunities. • Development, implement, and execute marketing programs that build long term retailer and community partnerships. • Collect analytics to prepare recaps, reports and other research projects as assigned. • Partner with Chamber of Commerce, local city marketing team and community leaders to promote property programing and new store Grand Openings.

Currently in search of a new opportunity to propel a company's brand visibility, lead generation and prosperity.

• Develop, organize, implement, direct and evaluate the organization's marketing and investor relations function to help enhance the Company brand and profile • Manage the marketing strategy and execution for the retail and mixed-use portfolio to ensure the performance and financial goals are met and exceeded • Develop and implement strategic, results-oriented investor relations programs that increase the Company’s profile with investors, including investor roadshows, press releases, and quarterly conference calls. Respond to investor inquiries and prepare all final presentations and materials for investors • Assess Company, peer group, and industry factors to develop materials for quarterly reporting and special announcements, including key messages, conference call scripts, Q&As, press releases, and briefing information • Ensures that Company's presentations, materials, website, and interactions reflect the Company's strategies • Oversee Public Relations for the Company and interface with Corporate PR firm • Partner with external vendors to implement creative marketing and advertising strategies that adhere to budgeted guidelines, for internet, print, signage, and events. Ensure the appropriate marketing techniques are used based on market conditions • Coordinate property level broker events with operations and leasing team • Organize marketing events for mixed-use projects and community engagement • Develop all marketing campaigns including the creation of marketing materials, flyers, brochures, e-blasts, and promotional items • Manage the Company website, ensuring all material is up to date. Use SEO and Google analytics to make recommendations for improvements • Manage corporate and property-level social media sites including Twitter, LinkedIn, and all online postings • Produce quarterly property newsletters and assist with corporate press releases

• Strategic Planning/Execution – Collaborate with entire mall team to develop long-term vision at center in relation to its competitive marketplace. Lead the development of center’s annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements including the localization of national programming. • Leasing Assistance – Support the leasing department through participation in the leasing process, development of leasing/sales materials and optimal representation of the center to appropriate retailers (existing and potential). • Revenue Generation/Sponsorship – Maximize non-traditional revenue through the execution of appropriate income-generating events, promotions and activities. In addition, drives the effort for obtaining local sponsorship for mall revenues, programs and events. • Retailer Relations and Sales Production – Establish effective business relationships with the retailers on a local level to maximize sales productivity and create successful events. • Research/Results Measurement – Coordinate research activity for center (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of center’s business and marketing plans. Develop appropriate measurement tools to monitor the effectiveness and overall success of the various marketing efforts.

•Branding Development/Enhancement – Rebranded shopping center to expand market share, developing and managing launch strategy for continued momentum. Managed creative development, monitored strategic multi-channel marketing effectiveness, and tracked overall brand campaign success. •Event Marketing/Project Management – Developed and executed annual event plans which were reflective of the property positioning while driving traffic and retailer sales. Managed creative partnerships and third-party vendors to develop branding campaigns, planned media placement and executed brand objectives. Managed signature events and community activities within budget guidelines and measured key performance indicators to submit recaps to corporate for review. Implemented continuous improvement initiatives based on marketing programming and advertising results to ensure areas of improvement are addressed. •Community Involvement/Strategic Partnerships – Networked with local businesses, nonprofit organizations, and the public sector to foster strategic partnerships and negotiated sponsorships for signature events, amenities, and sustainability projects. Built community partnerships that enhanced brand awareness, increased traffic, and generated revenue. Developed media plans and content marketing that integrated sponsorship assets into advertising campaigns including social media. •Media Relations/Communications – Created communication campaigns that supported the shopping centers strategic marketing initiatives and objectives. Ensured marketing rebranding, shopping center events, and community partnership activities were communicated to media outlets. Represented shopping center and parent company to the business community, nonprofit organizations, and public sector to foster positive partnerships. Spokesperson for all marketing related interviews and management of all media communication.

• Retailer Relations and Sales Production – Successfully builds effective retailer relationships at a local level to maximize sales revenue and create and lead marketing events by promoting brands throughout the center/community. • Strategic Planning/Execution – Develop long-term vision and strategy to maintain center’s success in a competitive marketplace and to increase market share. Development of center’s annual marketing plan in support of property business plan goals. Execute all marketing plan programs/elements including the localization of national programming. • Leasing Assistance – Partner with the leasing function while participating in the leasing process, development of leasing/sales materials, and optimal representation of the center to appropriate retailers (existing and potential). • Revenue Generation/Sponsorship – Collaborate with the Strategic Partnership department to maximize traditional/non-traditional revenue streams through the execution of income-generating events, promotions, and activities including gift card sales program. • Research/Results Measurement – Plan and execute research activity (consumer trends, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of the center’s business and marketing plans. Develop appropriate measurement tools to monitor the effectiveness and overall success of marketing events and advertising. • Continuous Improvement Initiatives - Implement continuous improvement plans based on marketing programming and advertising results to ensure areas of improvement are addressed. • Community Involvement – Networking throughout the community to bring charitable events to the center. Active member of the Greater Bakersfield Chamber of Commerce, Class of 2013 Leadership Bakersfield graduate, and Real Heroes committee member of the American Red Cross – Kern County Chapter.

• Negotiated and finalized pricing agreements with vendors based on budgetary guidelines and goals which resulted in a cost savings of 40% annually over 3 years. • Managed promotional/community events for new development properties. • Created and managed advertising campaigns to ensure timely and accurate completion of marketing strategies, campaign deliverables, and reporting results. Managed project timelines while monitoring budgets to bill and reconcile projects. • Managed target market demographic and competitor analysis and industry trends for potential investment properties. • Designed, created, developed all marketing presentations, collateral pieces, proposals, letters of intent, pre-lease documents, and presentations for Retail Tradeshows, vendors, and internal communication. • Created and implemented corporate messaging to support internal and external marketing campaigns. Updated corporate, social media, and commercial real estate listing websites. • Coordinated Tradeshow events including travel arrangements, registrations, and meeting schedules for event attendees based on the corporate travel policy.

• Managed the creation, design, and production of the organization’s marketing process for listings in Michigan. • Maintained and updated the Detroit section of the global website. • Conducted market research data on target market demographics, competitor initiatives and industry trends. • Designed marketing collateral and quarterly market reports for dissemination to the brokerage community. • Designed corporate communication collateral for internal communications and external distribution to brokers.