Jacqueline Korey

Managed brand marketing and PR strategy for two skincare & haircare brands

• Led year-long re-brand from conception to launch, including facilitating consumer testing, brand look and feel re-design, and tone of voice analysis, leading to NuFACE being named the #1 Device Brand in the US in 2022 (NPD) • Successfully led campaign development and execution of the largest device launch to date, achieving sales growth & market impact • Manage retailer product pages and visual merchandising strategy for key partners such as Sephora, ULTA, Amazon & Saks • Develop and implement brand strategies for international growth in China and the UK • Manage overall monthly marketing content plans, and worked alongside CRM and social leads to ensure brand consistency • Manage paid media creative with partner agency for all new launches and day-to-day ads • Cultivate and manage large-scale partnerships with notable brands such as Jenni Kayne and Alo • Responsible for marketing and creative P&L, driving cost efficiencies with maximizing ROI • Manage the copy and content strategist, fostering a collaborative work environment

• Managed campaign development life cycle from ideation to launch for three skincare products, resulting in increased market penetration and increased brand awareness • Managed cross-functional relationships with PD, PR, PRO, retail, social & digital channels to ensure brand consistency • Worked alongside direct team to grow digital flagship, including implementing strategies for enhancing user experience & increasing sales

• Managed retail marketing programs & go-forward plans with Sephora, Bluemercury, Nordstrom and Saks Fifth Avenue; ensure merchandising strategy is consistent throughout each retailer • Developed 360 cross-functional global marketing and sales strategies for new body and hair product launches and continued brand growth, including story-telling around the signature Moroccanoil fragrance • Managed global promotion, GWP, and sampling development & execution in retail channels • Worked alongside CMO on new body product development and overall growth/development strategy of the body division • Managed cross-functional relationships with all internal teams, including the sales and operations teams to monitor weekly sales and inventory forecasts • Managed marketing calendar and retail sales year over year recaps • Managed brand partnerships; including executing a 5-day consumer and press partnership with Chillhouse NYC in May 2019

• Assisted the Director of Creative Operations in managing concept to launch initiatives for all departments within the company including make and skincare product development, marketing, sales, social, ecommerce, public relations and brand development. • Created and executed short term timelines for projects such as retailer (ex: ULTA) advertisements and internal/external collateral pieces and long term timelines for projects such as new makeup and skincare product launches and PR creative mailings/events. • Assisted in the global expansion of the brand by working closely with the marketing team to create collateral, advertising and packaging for both the brand itself and global retail partners. • Played a role in the launch of the brand into Sephora & Macys stores nationwide by managing the creation of exclusive products, in store collateral pieces and ecommerce announcements. • Liaised between all departments to ensure creative needs and schedules are aligned and met. • Assisted and attended weekly creative meetings with the CEO Jamie Kern Lima.

• Managed all projects from the initial brainstorming stages to completion, including researching concepts, sourcing products, administration of the budget, handling client relations, communicating with vendors, and overseeing production of the creative mailers and/or photo shoots. • Projects included: creative mailers, product packaging, press releases, print and video advertisements, and brand strategy work. • Copy edited press releases • Wrote informational industry white papers for the agency • Handled social media platform for the agency

• Social media research for each client • Vetted blogs for promotional reasons • Updated media lists • Wrote press releases • Contributed to pitch meetings

• Created and updated media lists on excel and through the website Mayvien • Facilitated media placements with publications • Organized showroom • Fashion trafficked samples • Prepared for NY Fashion Week 2014.

• Managed all social media accounts and formatted the June 2013 Jamie Oliver Food Foundation Newsletter. • Wrote press release copy • Compiled research on food education programs in US and UK schools • Researched and compiled information on the best marketing strategies for the company • Communicated with Ambassadors

Graduated Summa Cum Laude with Distinction