Jackie Lee

Head of Beauty & Personal Care for Alibaba-Tmall Global, the #1 China B2C platform facilitate 900million+ consumer market Responsible and oversees beauty, personal care, and home brand incubation and introduction via Cross-border ecommerce solution and Go-to-Market Strategies for Americas brand and business partners. (Cruelty-free & Cost effective 1 stop solution) Design category strategy and establish brand, distribution and retail partnerships Manage and scale brand performances through strategic marketing and merchandising programs, pricing strategy, content elevation and affiliated marketing resources

Realign US Cross-Border Ecommerce business model and structure with Suning HQ’s 2017 overall objectives. Responsible and supervise all category portfolio, P&L, strategies and roadmaps. Assess new ERP with API capacity delivering borderless inventory from O2O (offline to online) through global channels. Establish entrepreneurial or potential global brands prospects to partnership with a full GO-TO-CHINA-MARKET plan. Maintain existing vendor relationship and partnership for extension of market growth. Design cross-border category business model of Direct-ship and Bonded mix.

Responsible for cross-border ecommerce segment, overachieved in multiple deliverables. Established strategic marketplace partnerships and alliances in multiple omni-channels. Expert in real-time and analytic data report in consumer shopping behavior and marketing & strategy planning. Structured and created SOPs onto enhancement of operation flow

Recognized for growing 100% sales revenue in responsible category of Video Devices in November 2012 & strategically increase more than 200% sales revenue in Q4, 2014 in Solid State Drive category. Managing overall P&L in category; create and drive channel marketing strategies for profitable growth in sales and uplift total market share in retail channel. Conduct business and financial analysis with market intelligence, channel demand, product quality, cost, supply of BOM and other related finish products sales. Forecast annual budget of Sales, Margin, and Qty of Market Share in projected min. 20% YOY growth base on current and future est. market trend. Serve as product expert to create strategic category product portfolio to maintain the balance of sales, margin and TAM. Lead person for all RFI/RFQ response for B2B opportunities inquiries. Establish high level vendor partnerships to optimize business opportunities, T&C, marketing & event anticipation, or product shortage allocation. Research and identify opportunities for further mid-term to long-term category business strategies for all 3 Business units: newegg.com/ neweggbusiness.com/ newegg.ca. Study and approach to new potential products, suppliers or manufactures to ensure product variance and selections in Newegg to expand profitability and customer satisfaction and loyalty. Advice on website placement and design, promotion marketing call-out and other website interface improvement for better shopping experiences. Balance business needs versus technical constraints, and maximize business benefit while building great customer experiences. Analyze core metrics and NPD data to understand who our customers are and their shopping behaviors for the better category portfolio segmentation.

Planning and executing promotional campaigns utilizing an variety of marketing channels such as email blasts, onsite banners, landing pages, social media (Facebook, Tweeter, Google+ etc..), YouTube video, and affiliates sites. Daily price monitoring and maintenance Maintain auto pricing rules to ensure the fundamental pricing competitiveness. Customize marketing program presentation and proposal to vendors for marketing anticipation. Negotiation for product allocation, deal pricing strategies, and cost structure enhancement. Manage product requirement changes and prioritization to ensure successful transitions. Manage product change requests from vendors, EOL strategies and communicate plans and possible impact with category manager Improve and monitor supply chain inefficiencies; inventory turning period, reduction in customer returns, overstock, out of stock, aging item. Understand products life cycle for strategic planning to well balance and achieve the budget goal of revenue, margin and market share, UPS rate and RMA percentage to ensure company's most profitability and customers' satisfaction

Analyze business operations, trends, costs, revenues, financial commitments, and obligations, to project future revenues and expenses or to provide advice. Develop, maintain, and analyze budgets, preparing periodic reports that compare budgeted costs to actual costs. Resolve customer complaints regarding sales and service. Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale. Review operational records and reports to project sales and determine profitability.

Prepare and issue purchase orders and follow up ETA/ETD. Forecast and maintain safety stock level for OEM/ODM/CM. Negotiate for the best T&C for the most effective price and service. Interview vendors and visit suppliers' plants and distribution centers to examine and learn about products, services, and prices. Evaluate and monitor contract performance to ensure compliance with contractual obligations and to determine need for changes. Calculate MIN/MAX material planning to implement JIT. Confer with staff, users, and vendors to discuss defective or unacceptable goods or services and determine corrective action.

Enter sales orders for AM after receiving PO from customers. Negotiate freight charge with freighting services providers. Coordinate product purchasing with parent-company to ensure accurate quantity and price. Prepare general ledger, monthly balance sheet, and bank reconciliation. AR/AP, payroll calculation; issue credit memo/debit memo. Create and enter new sku to system. Check product shortage and generate PO when inventory hits or below MIN/MAX stock level. Generate UPS/FedEx label; generate and mail out invoices daily.