Jackie Pimentel
Small Business Initiative - Head of Product and Solutions @ Meta
About
In 2009 my dad said I was crazy for leaving public accounting to join Facebook. They’ll never make any money he said. I have enjoyed proving him wrong and building this business for the last 16 years.I joined Meta in 2010 in an entry-level role. Fifteen years later, I run the global product marketing monetization team I started on and help shape how Facebook, Instagram, and AI become real business engines for millions of advertisers and creators.I’ve built and scaled go to market teams across product, marketing, ops, and finance. I’ve helped launch Reels and Threads. I’ve lived through platform shifts, dynamic market changes, mobile, creator economies, and now AI.I’m obsessed with how people behave, how content spreads, and how revenue actually gets made underneath it all. I share real-world lessons—not theory—through #MonetizationMonday.Speaker Bio: Jackie Pimentel is a Senior Global Product Marketing Director at Meta, where she leads the company’s global ads, app, new monetization experiences, and AI product marketing portfolio teams. Over her 15+ year career, she has built and scaled product marketing, monetization, and business operations teams across Meta.She has held leadership roles across Creators, Reels, and Threads, helping launch and grow some of Meta’s most critical consumer and revenue products. Jackie is a longtime advocate for the creator economy and economic empowerment for small businesses.She is also an active investor focused on e-commerce and infrastructure platforms, including CaaStle, Drata, Cents, Odeko, and Bolt.
United States
San Francisco
Internet
Product Development, Sales Operations, Outsourcing, Sales Management, Return on Investment, Product Strategy, Market Segmentation, Go-to-Market Strategy, Social Media, Social Media Marketing, Analytics, Digital Marketing, Online Advertising, Market Research, Strategy, Facebook, Data Analysis, Marketing Strategy, Salesforce.com, Marketing
Experience
Small Business Initiative - Head of Product and Solutions
Meta
Building and bringing essential solutions to power millions of small businesses on Meta. Empowering the next generation of entrepreneurs worldwide and helping small businesses in the AI era thrive.
Sr. Global Director Ads, App, and AI Monetization Product Marketing
Meta
San Francisco Bay Area
Leading a global team of product marketers to continue to build the world's largest ads and subscription businesses for Meta and Manus.
Sr. Global Marketing Director, Creators and Threads
Meta
San Francisco Bay Area
Across Meta (Instagram, Threads, Facebook, and rest of the family of apps) leading a global team of product, brand, and growth marketers growing and supporting Meta’s creator community. Team is responsible for global marketing programs and product development for all our creator products, generative AI, Reels, Threads, Music, and branded content. P&L owner driving efficiency gains by identifying cost saving measures and reallocating resources to ROI positive programs. Recently launched our latest standalone app - Threads.
Advisor
Grapevyn
Investor
Loop
Investor
CaaStle
Investor
Drata
Investor
Cents
Investor
Odeko
Investor
Bolt
Director of Creators and Reels
Business Planning & Operations Director, Small Business Group
San Francisco, CA
Leading a global team focused on operations, cross-company projects, strategic planning, and customer experience management to meet the needs of our 120M small businesses and 12M small business advertisers.
Head of Business Planning & Operations, Small Business Group
Leading a team to partner closely with our small business group leaders to identify opportunities, provide insights, and deploy programs with operational excellence to increase incremental revenue.
Messenger Business Product Marketing Lead
Menlo Park, CA
Led a team of product marketing managers to identify, build, and launch business, developer, and advertising products for Messenger.
Product Marketing Monetization Lead, Delivery and Targeting Ad Products
Menlo Park, CA
Led a team of product marketing managers to provide marketing insights to assist engineering and product management in setting product strategy for delivery, optimization, and targeting ad products. Took products to market through scaled B2B activation programs to reach small businesses, medium-large, and Fortune 500 clients. Developed products that were industry-leading by leveraging automation and machine-learning but packaged these products to internal and external audiences in order for marketers to understand how backend, machine-learning models could improve their marketing return on ad spend.
Education
UCLA
Economics
Jackie Pimentel's Contact Information
Phone
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