Jack Beathard

As Sales Director for North America, I lead the overall commercial strategy for Lamifil Inc., with responsibility for growing market presence and driving sustainable sales performance across the U.S. and Canada. This role oversees key account development, market entry strategies, and long-term customer relationships with utilities, EPCs, and public stakeholders, while ensuring alignment with broader corporate objectives and regional market dynamics. I work closely with European headquarters to provide market intelligence, sales forecasts, and competitive insights that inform strategic decision-making and investment planning. In parallel, I am responsible for building and scaling Lamifil’s U.S. subsidiary, including the development of domestic capabilities and the establishment of a high-performing North American commercial organization. This includes hiring, training, and managing sales, marketing, and support teams, as well as coordinating cross-functionally with operations, finance, and engineering to ensure consistent customer experience. The role combines strategic leadership with hands-on execution to position Lamifil as a long-term, trusted partner in the North American transmission and grid modernization market.

Serving as the primary point of contact for Lamifil Inc, I oversee the territory development, sales cycle. and customer relationship in North America. Concentrating on Overhead Bare Conductors, my responsibilities include creating and implementing the business model for growth as we expand the Lamifil presence in the United States. In Collaboration with our customers and partners, Lamifil will help provide the best possible solutions to create a more sustainable and efficient electric utility grid.

Oversee the corporate relationship of a national distributor as well as manage three representative firms across the 10 midwestern states of MI, WI, MN, ND, SD, IL, IA, MO, KS, NE. Collaborate with distributors’ executive teams to build agendas, forecasts, and go-to-market strategies nationwide. Serving as the primary point of contact for each distributor and rep firms. - Promoted to the National Account Manager due to a 111% YoY region profit increase , as well as a strong track record of increasing market share with distributors - Negotiated WEC contract from $5.3M to $8.2M annually - Manage a $95M territory - Manage a $19M national distributor - Implemented 3 Prysmian Group technologies with Ameren, the largest customer in the territory - Rank in the company’s top three for NA Sales Territories - Lead P&L and revenue generation in excess of $95M - On pace to exceed YOY sales by 112% from $95M to $106.6M

I was promoted into the Sales Management Team from Territory Sales Manager to pioneer strategic arrangement of product placement and ensure strength of the product portfolio pipeline, changing the way organizations connects with stakeholders. Steering sales operations for the utility sales team (three representative agencies consisting of 15 staff) throughout NE, KS, MO, IL, IA and Milwaukee, WI, I define and guide engagement across the diverse customer base. As I lead P&L and revenue generation for $43M+ in annualized revenue, my daily tasks focus on complete control of the corporate pricing strategy, analyzing fixed and variable data to negotiate pricing and increase profit and contribution margin. Products include renewables, transmission, fiber, primary distribution, and secondary distribution cable. - Directly cover WEA Energies, a large-scale account. - Oversaw three major Investor Owned Utilities (IOUs) under the team – WEA, Ameren, and Evergy. - Managed an 8% spend increase across all client contracts - $37.2M in 2017 to $40.2 in 2018. - Achieved profit goal of $7.9M for 2018. - Position relies heavily on profit-driven results which resulted in quickly learning the contribution margin calculation to push profit and gain understanding for pricing models based on predicted profitability - Appointed to sell the OPGW Fiber product line due to rapid-growth market shifts, having shown reliable and technical knowledge of the product over peer sales staff - Recommended a 2019 predicted profit goal which was accepted by the senior team. - Position added transmission responsibilities and increased transmission lines within the geography, which caused a push for new innovative cable designs to major utilities, all with higher contribution and profit margins - Integrate programming and planning relating to cross-channel sales optimization and sales EEQ (efficiency, effectiveness, and quality), pivoting the company objectives toward collective goals

I progressed from Territory Sales Representative in 2018 to cultivate continuous consumer engagement and drive high performing growth and business turnover. With targeted focus on a client-centric sales model, I maintained long-term planning and relationship building. Moreover, I served as a consultant for client management, operating as the lead contact for satisfaction reporting, account management, and industry trends. Generation of regional sales strategy and expansion initiatives for customers throughout CO, WY and MT was of utmost importance, and I maintained focus on renewables, primary distribution, and secondary distribution cable. - Planned for a YoY revenue increase from $8.2M to $10.5M (128% increase). - Recognized as a project leader tasked with increased responsibilities in influencing pricing strategy- securing and negotiating large-scale contracts, pricing, forecasting, and capacity planning. - Secured and negotiated a $2.5M account with Colorado Springs Utilities; completed the on-boarding lifecycle - forecasting, planned shipping schedule and implementation of General Cable new sustainable products. - Achieved YoY revenue from $5.25M to $8.20M (156% increase) from 2017 to 2018. - Acquired the $1.5M wind farm project in Stillwater, MT, which marked the first win in the space since territory inception. - Gained 3 out of 3 primary distribution cable bids with City of Ft. Collins valued at $850k, $500k & $400K. - Achieved “Above Expectations” as a sales representative, a rare feat that propelled promotion in 2018. - First training program graduate within the company to be placed in utility, which is the most difficult and profitable channel; placement was based off Sales Training Program performance and final presentation to internal leadership team. - Played an integral role within the product management team, to include project management of on-boarding, allocation assessment, and order entry continuity.

I was a summer analyst tasked with creating fairness opinions, company overviews, and cash flow models. Through compilation of both public and private company data, I utilized Excel and PowerPoint platforms to create in-depth reporting and documentation. In addition, I played an integral role in the Pioneer Southwest Energy and Pioneer Natural Resources merger valued at $2B.

Member of the Sigma Alpha Epsilon Fraternity, holding multiple positions: Vice President, Houseboard Chairman, and Judicial Board Member. Club membership included the Purdue Economics Club and Investment Club.