Jabed A.

Drove CRO and personalisation programmes by building segments, testing tailored user journeys, and translating insights from data into concrete uplifts in on-site conversion and campaign performance (CPA, ROAS, conversion within key customer cohorts). Built and implemented OneTrust powered cookie banners to meet GDPR, ePrivacy and CCPA requirements, ensuring users received clear, granular consent choices and full transparency over tracking. Worked hands-on with GA4, GTM (web + app), consent mode, server-side tagging, and high-traffic B2B/B2C environments, integrating programmatic and React Native tracking while aligning with market-level dataLayer designs.

Monitored and reported on operational performance metrics, collating main Key Performance Indicators (KPIs), drawing conclusions, and identifying areas for improvement. Oversaw the data tag management platform, chairing management meetings to assist external Vodafone markets in implementing tag management for their mobile applications. Troubleshot network calls in mobile apps, distinguishing between accurate and erroneous API calls to ensure precise timing and data measurements. Compiled and analyzed statistical information, producing written reports and materials for non-statistical professionals to aid performance management, business decisions, and improvement processes. Demonstrated strong proficiency in SQL, Excel, and data visualization tools (Looker, Tableau, Power BI), enabling effective data manipulation, analysis, and visualization for actionable insights. Applied adept data insight and analysis, employing advanced statistical techniques to uncover trends, patterns, and insights, leading to data-driven decision-making and improved business outcomes. Exhibited excellent problem-solving and critical-thinking skills, evidenced by the successful resolution of complex business challenges and the development of unique solutions. Showcased skills in facilitating workshops and delivering impactful presentations to both technical and non-technical stakeholders, ensuring a shared understanding and buy-in for project initiatives.

Collaborated with Vodafone Partners on data-driven services products (Tealium Tag Management, SOASTA mPulse, SMAPI) during my role as a developer apprentice. Initiated monthly data report generation, facilitating strategic decision-making aligned with company goals. Actively participated in architecture board meetings, representing the team in discussions with CTO representatives, suppliers, enterprise architects, data architects, and project solutions. Influenced project decisions based on acquired knowledge and effectively communicated meeting conclusions to drive necessary product improvements. Established development standards and best practices, covering technologies, programming languages, tools, development patterns, source control, coding standards, continuous integration, and secure coding during my involvement in a Vodafone foundation project. Successfully completed training courses in Induction and Advanced Java, Test Driven Development (Java), Web Applications Development, Maths and Algorithms, Systems Development, Data Communications, and Network Security at the end of my level 4 apprenticeship.

Designed, developed, and maintained web and desktop applications using C#, ASP.NET MVC, JavaScript, jQuery, Entity Framework, LINQ, Drupal, and various web services (WCF, ASP.NET Web API, REST). Managed databases with functionality in SQL Server and SSIS. Utilized a diverse range of technologies, including the development of windows applications following design patterns (WinForms, WPF, MVVM, MVP). Engaged in the development of windows services, maintenance, and improvement of legacy applications (VB6, Classic ASP, Excel VBA), and the porting of legacy applications to newer technologies (WinForms, WPF, HTML, CSS, JavaScript, jQuery). Developed and maintained advanced, business-critical, data-driven Microsoft Excel VBA solutions, involving the automation of data integration, enrichment, and analysis. Demonstrated well-developed negotiation skills with senior stakeholders, addressing high-risk issues effectively.