Jaap Zuiderveld

Chief Executive Officer @ Nexus Core Systems

About

I am an experienced and entrepreneurial business leader with over 20 years of expertise in IT, software, and telecoms industries. As the VP EMEA at NVIDIA, I lead the Consumer, Enterprise, Automotive, and Embedded business units, which serve international brands such as Tesla, DGX, Quadro, and GeForce. My mission is to accelerate the adoption of artificial intelligence (AI) technologies across regional markets, ensuring strong returns on investment and positive impact on society. I leverage my extensive knowledge of international markets, customer behavior, business structures, and diverse cultures to propel AI innovation forward. I have strategically steered business units and subsidiaries of over 400 people, with a turnover of up to €3.5 bn, to build service offerings and deliver profitable commercial models. I adopt an open management style, collaborating with leadership teams to maintain focus on realizing objectives, optimizing revenue, and driving business across the region. I have also led organizational transformation to support solution selling, adopting a more customer and service-centric approach, and reducing the cost of sale by over 30%.

Country

United Arab Emirates

City

Dubai

Industry

Information Technology & Services

Skill

Strategy, Cloud Computing, Telecommunications, Change Management, Entrepreneurship, International Business, Strategic Planning, International Sales, Sales, Business Planning, Solution Selling, Business Development, Managed Services, Marketing Strategy, Mergers & Acquisitions, Start-ups, Direct Sales, Account Management, Professional Services, Business Process

Experience

Chief Executive Officer

Nexus Core Systems

2025-10 - Present · 1 yr

Dubai

As the Chief Executive Officer at Nexus Core Systems, I lead the charge in building advanced AI High Performance Compute Environments. My role involved collaborating with a talented team of experts in Energy, Cooling, and Data Center builds, all while focusing on NVIDIA's reference architecture to drive innovation and efficiency.

VP EMEA

NVIDIA

2014-8 - 2026-3 · 11 yrs 8 mos

London - Munich - Paris - Amsterdam-Dubai

Appointed in this role to lead Consumer, Enterprise, Automotive and Embedded business units which are home to international brands, including Tesla, DGX, Quadro and GeForce. My objective concentrates in achieving the early adoption of AI across regional markets ensuring strong returns on investment.

VP Global Sales

Colt Technology Services

2010-11 - 2013-4 · 2 yrs 6 mos

London, United Kingdom

Following promotion from Regional Director for Central/Northern Europe, I led the Global Sales department, leading 300+ staff and managing a significantly sized budget. I led organizational transformation to support solution selling, adopting a more customer and services centric approach as opposed to its historic transactional tactic. I introduced and nurtured a high-performance culture, steering the achievement of overall strategic goals, in addition to realigning customer interface and competitive product offerings. My involvement in process changes and improvements enabled an array of achievements. In brief: - Reduced cost of sale by >30% - Transformed the Sales Incentive Plan to a profit/revenue-based model - Implemented monthly P&L reporting and management structure - Aligned the European market to a defined Target Market Approach - Restructured and introduced a global sales engagement model - Established and developed a European Sales Specialist team - Improved new business bookings by >20% each year