João Coelho

Joined as Founding GTM Lead with full ownership of the commercial function: go-to-market strategy & engineering, revenue operations architecture, and marketing. Working directly with the founding team to build Solaya's commercial engine from the ground up. Designing and implementing the full commercial infrastructure: full tech stack ownership, ICP architecture and segmentation model, CRM data model and pipeline stage design, outbound sequencing system, enrichment pipeline, and handoff architecture across Marketing, SDR, and Sales. Building the RevOps layer that connects GTM strategy to commercial execution and measurement. Solaya is an AI-powered 3D scanning and digital twin platform that generates studio-grade product visuals (packshots, 360° views, product videos, and interactive 3D models) from a single scan. The platform serves B2B e-commerce and product-driven brands across consumer electronics, fashion, furniture, cosmetics, and manufacturing, removing the need for traditional photo studios. Long-term vision: a 3D perception layer for physical AI applications including robotics, warehouse automation, and virtual try-ons.

Official member of the HeyReach Creator Program, a select cohort of GTM practitioners, strategists, and operators building on LinkedIn with HeyReach. Check it out: heyreach.io/?via=joao

RevOps Chat is a private Slack community exclusive for revenue operations and GTM practitioners, built for peer exchange and operational learning. Engaged in RevOps architecture discussions, GTM strategy conversations, and peer learning with operators across the community.

GTM Cafe is a community for go-to-market practitioners, operators, and builders across sales, marketing, and revenue operations. Engaged in GTM strategy discussions, peer learning, and community exchange.

RevyOps is a community for revenue operations practitioners and GTM operators. Engaged in RevOps strategy discussions, peer learning, and community exchange.

The Clay Community is the official community for Clay users and GTM engineers building data enrichment, signal-based outreach, and AI-powered prospecting workflows. Engaged in GTM engineering discussions, workflow design, and peer exchange.

Active member of RevGenius, a community of 50,000+ revenue professionals across sales, marketing, customer success, and revenue operations. Engaged in GTM and RevOps discussions, peer learning, and community exchange.

Personally recruited by the CEO to support and strengthen the Telco & Media vertical, operating as a bridge between strategy, GTM, sales, marketing, engineering and business operations. I collaborate closely with the CEO, CCO, Heads of Marketing & Communications, PMO, AI & Automation, App Dev/Services, and senior specialists to drive growth, shape GTM, and elevate execution across sales, marketing, and delivery. • Connected Sales, Engineering and Business Operations to streamline handoffs, align expectations and ensure opportunity progression matched delivery readiness. • Coordinated multi-stakeholder RFP responses and supported pre-sales cycles for tier-1 Telco bids, improving solution fit and win-readiness. • Managed outsourcing engagements and prospecting efforts, opening new opportunities through partner motions and direct client interactions. • Contributed to vertical-wide operational improvements, including process redesign, reporting structure and cross-functional communication flows.

Following the strategic merger of Readiness IT with the three other companies in the group into the unified Conkord brand, I continue my work for the Telco & Media vertical now at a group level. Personally recruited by the CEO to support and strengthen the Telco & Media vertical. Operated as the commercial and strategic bridge between Sales, Marketing, Engineering, and Operations, with direct collaboration with C-suite, functional heads, and senior specialists across the group. • Designed and launched the company's first structured GTM motion from scratch, combining digital campaigns, event marketing, and ABM outreach to drive pipeline in a vertical with no prior go-to-market infrastructure. • Built the company's first marketing automation and outbound prospecting capability, connecting Sales, Marketing, and Engineering into a unified operating model. • Developed a ~100-page GTM strategy framework governing the full commercial motion for the vertical, the first of its kind within the organisation. • Bridged commercial and technical teams via platform fluency (Salesforce, OutSystems, Oracle) to accelerate solution scoping and win-readiness on Tier-1 CSP bids. • Owned pre-sales cycles and RFP coordination; built a partner-led pipeline motion originating new opportunities across strategic accounts.

Executed field and telemarketing sales across B2C and B2B segments, combining high-volume prospecting discipline with relationship-driven and trust-based selling. Consistently delivered top performance while maintaining the highest quality standards in the office. • Ranked Top 3 in the office while maintaining the lowest chargeback rate, optimising both acquisition quality and long-term customer retention. • Built a referral engine (family, friends, company contracts) that contributed significantly to efficient new-logo acquisition with minimal acquisition cost. • Selected by the Regional Director to join a strategic team supporting six offices, providing input on sales organisation, performance frameworks, and best practices. • Offered a Team Leader position as recognition for performance, leadership potential, and coaching ability before departing for the next role.

Awarded a competitive national research grant to support the centre's scientific investigation activities. Led a Digital Transformation initiative to modernise the research centre's knowledge management infrastructure, improving data governance, accessibility, and long-term sustainability. • Designed, built, and deployed a full SQL database consolidating researchers, projects, events, and collaborations in under 3 months, delivering a system that had never existed before. • Self-taught SQL and phpMyAdmin end to end; documented the full architecture and trained users to ensure adoption and long-term operational independence. • Modernised archival infrastructure and implemented data governance protocols in partnership with IT, ensuring long-term system integrity. • Represented CEOS.PP at external events and contributed to interinstitutional collaborations.

Focused on digital business strategy, e‑commerce innovation and the technical foundations behind modern organizations. Developed capabilities in bridging business and technology through digital platforms, data systems and transformation initiatives. Technical Foundations: Data Modeling, Database Design, SQL, PHP, WordPress Key Areas of Study: • Digital Business Strategy & Innovation • E‑Commerce Development & Optimization • Web Programming & CMS • Online Advertising & Digital Marketing • Information Systems for Digital Business • Project Management for Digital Transformation • Legal & Logistical Digital Frameworks

Specialized in strategic communication, digital marketing and organizational management, with strong foundations in audience strategy and stakeholder engagement. Key Areas of Study: • Strategic Communication & Corporate Messaging • Marketing & Digital Marketing Fundamentals • Social Media & Brand Activation • Stakeholder Communication & Crisis Management • Market Research & Consumer Behavior • Project Management & Advertising Campaigns • Business Law & Organizational Strategy