Iñaki Sanguinetti

At FJ Solutions, I lead the email marketing strategy for clients across various industries, focusing on automation, advanced segmentation, and deliverability optimization. My goal is to ensure each campaign reaches the right audience and drives measurable results. 🔹 Flow Strategy: Design and optimize key automations such as welcome, abandoned cart, and post-purchase flows. 🔹 Campaign Optimization: Analyze open rates, click-through rates, and conversions to enhance performance. 🔹 Deliverability Improvement: Implement strategies to maintain high domain reputation and avoid spam filters. 🔹 Advanced Segmentation: Develop audiences based on behavior and purchase data for personalized campaigns. This role has strengthened my ability to drive revenue through email and sms marketing, improve overall campaign performance and improve customer retention.

Played a key role in developing and launching Personal Brand Communication, a high-impact service aimed at top executives in Peru’s largest companies, including General Managers and Marketing Directors. Later transitioned into an Account Executive role, managing client relationships and ensuring strategic execution. 🔹 Service Development: Co-created the Personal Brand Communication framework, defining methodologies for brand positioning, strategic messaging, and executive visibility. 🔹 Brand Strategy: Led workshops to define Target Audience, Functional & Emotional Promise, Brand Promise, and Life Purpose for executive clients. 🔹 Communication Strategy: Designed tailored content plans, selecting key themes and optimal platforms to maximize engagement and thought leadership. 🔹 Visual Identity: Collaborated on the creation of Brand Books to ensure cohesive communication across all channels. 🔹 Execution & Optimization: Managed content publication, milestone communications, and continuous performance tracking to refine strategies. This experience strengthened my expertise in executive branding, strategic content marketing, and high-level client management, bridging digital presence with business objectives.

As a Marketing Specialist for SYR Entrenamiento, I developed and implemented digital marketing strategies, focusing on paid media campaigns and social media advertising. My work included creating and optimizing Meta Ads and Google Ads campaigns to increase brand visibility and drive conversions. Additionally, I worked on enhancing the company’s online presence through WordPress, ensuring content was engaging and aligned with business objectives. 🔹 Managed and optimized Meta Ads and Google Ads campaigns to boost lead generation and sales. 🔹 Enhanced brand awareness and engagement through strategic social media advertising. 🔹 Supported website management via WordPress to ensure an optimized and consistent online presence.

During my freelance period, I worked with various companies across different sectors, offering customized email marketing and digital strategies. This experience allowed me to develop both technical and creative skills, adapting campaigns to each client's needs. 🔹 Email Marketing: Designed and executed email marketing campaigns for a variety of sectors, including retail, technology, health, and education. Implemented strategies for advanced segmentation, flow automation, and A/B testing to improve campaign effectiveness and increase open rates, clicks, and conversions. 🔹 Conversion Strategies: Developed Meta Ads and Google Ads campaigns to drive conversions for clients. Focused on precise segmentation, campaign optimization, and tracking key metrics to improve sales and lead generation conversion rates. 🔹 Automated Flows Development: Implemented automated flows for abandoned carts, welcome emails, post-purchase, among others, allowing clients to generate additional revenue with minimal manual effort. 🔹 Digital Consulting: I provided personalized consulting on CRM tool usage, automation platforms, content strategies, and how to implement multichannel campaigns involving email, social media, and online advertising. 🔹 Analysis and Reporting: Tracked and analyzed key campaign metrics (opens, clicks, conversions) to provide data-driven recommendations, optimizing ongoing campaigns and projecting future strategies. During this time, I worked with small and medium-sized businesses to improve their digital marketing results, optimize email campaigns, and create customized strategies to maximize business opportunities. This period was crucial for consolidating my knowledge and skills in digital marketing, as well as enhancing effective communication with clients, understanding their needs, and ensuring smoother, more efficient interactions.

At Sustentable Digital, I was responsible for developing and implementing email marketing strategies for Ecommerce. My main goal was to enhance the effectiveness of email campaigns through automation and segmentation. 🔹 Email marketing strategy development: Created and executed email marketing campaigns aimed at increasing engagement and conversions, utilizing automation tools. 🔹 Audience segmentation: Implemented database segmentation strategies to send personalized communications, resulting in improved open and click-through rates. 🔹 Campaign optimization: Conducted A/B testing to optimize subject lines, content, and email frequency, improving overall campaign performance. 🔹 Performance analysis: Monitored campaign performance and provided detailed reports on key KPIs like open rates, click-through rates, and conversions, with recommendations for future improvements. This experience helped me strengthen my skills in email automation, advanced segmentation, and performance analysis, ensuring efficient campaigns that delivered high ROI.

After being promoted to the Finance department, I trained in labor contract laws and collective agreements, allowing me to gain a deep understanding of the legal aspects related to payroll processing and tax management. I was responsible for key tasks in employee compensation management and ensuring tax compliance. My responsibilities included: 🔹 Payroll Processing: Managed payroll, bonuses, and deductions for all employees, ensuring correct compensation according to company policies. 🔹 Tax Filings and Legal Compliance: Handled tax filings, including VAT, taxes, and sworn statements, ensuring compliance with local legislation. 🔹 Labor Contracts and Collective Agreements Knowledge: Developed an in-depth understanding of labor laws, employment contracts, and collective agreements, which helped in performing accurate payroll calculations and ensuring legal compliance. Key Learnings: Gained expertise in payroll administration, tax compliance, labor legislation, and managing fiscal obligations, which enabled me to be a key support for the company's financial management.

During my first year at EFIA, I held the role of Service Coordinator, responsible for scheduling the agendas of 100 operatives to ensure the efficient execution of services while optimizing employee work. I learned to manage complex operations and improve operational efficiency. My responsibilities included: 🔹 Service Scheduling: Coordinated the operatives' schedules to ensure timely and efficient service execution, maximizing team productivity. 🔹 Client Communication: Acted as the main contact for clients to coordinate services and address concerns, ensuring quality service and client satisfaction. 🔹 Documentation Management: Managed the documentation related to services, ensuring internal processes were followed and facilitating communication between teams and clients. Key Learnings: Developed skills in managing large teams, optimizing human resources, customer service, and handling documentation in an operational environment.

At Medestetica, a company focused on the aesthetics and personal care sector, I was responsible for developing and executing email marketing strategies aimed at customer retention and conversion. My role included: 🔹 Design and Execution of Email Marketing Campaigns: Developed personalized email campaigns to promote aesthetic products and services, segmenting customers based on their interests and previous behaviors. 🔹 Automation of Flows: Implemented automated flows for abandoned carts, welcome emails, and post-purchase campaigns, increasing retention and customer conversion, and maximizing recurring revenue for the company. 🔹 Optimization and A/B Testing: Conducted A/B tests on subject lines, content, and calls to action to improve open rates, click-through rates, and conversions. Analyzed the results to continuously adjust and refine campaigns. 🔹 Data Analysis and Reporting: Used analytics tools to track campaign performance, analyzing key metrics such as open rates, clicks, and conversions. Provided regular reports to the team to drive data-driven decisions.

Liquidación de sueldos. Ley de contratos de trabajo. Convenios colectivos de trabajo específicos.