İzel Y.

Marketing Specialist @ Pakmaya

Country

Türkiye

City

Istanbul

Industry

Food Production

Skill

Customer Insight, Brand Storytelling, Strategic Brand Consulting, Product Discovery, Coordinating Tasks, Marketing, Sales Strategy, Account Management, Strategic Accounts, Media Planning, Market Data, Market Planning, Planning, Media Marketing Trends, Brand Strategy, Brand Development, Strategic Marketing, Social Media Measurement, Social Media Marketing, Mobile Marketing

Experience

Marketing Specialist

Pakmaya

2023-4 - 2025-3 · 2 yrs

Istanbul, Türkiye

Growth Specialist

Getir

2021-9 - 2022-12 · 1 yr 4 mos

Istanbul, Turkey

Quality, Environmental & Technical Standards Intern

Pasabahce

2016-6 - 2016-7 · 2 mos

Istanbul, Türkiye

Production Planning Intern

Şişecam

2015-8 - 2015-8 · 1 mo

Gebze, Kocaeli, Türkiye

Education

Griffith College Dublin

Global Brand Management

2019-9 - 2020-12 · 1 yr 4 mos

An intensive MSc program blending strategic, creative, and analytical approaches to brand building, with key modules in Strategic Brand Management, Consumer Behaviour Psychology, Brand Analytics, Sustainability & Marketing Ethics, and Brand Storytelling. While developing real-time marketing strategies with local Dublin agencies, I also completed my MSc dissertation ; Turkish millennials’ motivations in luxury brand consumption, combining cultural insight with brand strategy and graduated with Upper Second Class Honours (H2.1). This experience strengthened my ability to merge academic insight with practical brand management in dynamic environments.