Izabella Vergacas

Marketing Operations Manager supporting the founder in day-to-day execution, project coordination, and operational delivery across multiple client accounts. Responsible for maintaining workflow discipline, ensuring timely follow-ups, and improving internal systems to increase predictability and team alignment. Key responsibilities: • Manage end-to-end coordination of deliverables across paid media, creative, and content teams • Maintain project governance in ClickUp, including task assignment, prioritization, deadlines, and dependencies • Drive follow-ups and unblock execution to ensure deliverables progress without escalation • Review and quality-check creative briefs and requests prior to production to reduce rework • Support performance routines by organizing results, insights, and next-test recommendations • Coordinate client communications and internal alignment to ensure clarity on scope, timelines, and expectations • Maintain SOPs and internal documentation; support onboarding and operational continuity as required • Assist with preparation of client materials, performance summaries, and proposals

Built and scaled a full-service agency specialized in performance marketing, funnels, and high-ticket launches. Operated across multiple industries including health, beauty, education, franchises and digital platforms, delivering measurable growth and ROI. Key Projects & Results: • Directed 70+ performance-driven campaigns across Europe & LATAM. • Scaled a franchise from 20 → 60 units via regional paid media + CRM automation. • Designed and launched digital platforms & mentorships: funnel, offer, creative, CRM, post-sale. • Executed multi 7-figure product launches with PPC, segmentation and behavioral triggers. • Created evergreen and seasonal funnels balancing acquisition, nurture, conversion & retention. • Managed and developed a team of 15+ specialists (media buying, design, video, CRM, copy). • Directed strategic campaigns for international brands (e.g., 5àsec). • Implemented tracking & analytics (GA4, Meta Pixel, UTM, dashboards). • Developed automated WhatsApp & email journeys with CRM tools (Kommo, Hotmart, Make). • Led the full chain of growth: from first ad impression → conversion → upsell → retention. This role required vision, leadership, and precision, combining deep strategic thinking with hands-on execution in fast-growth environments where performance and brand positioning go hand in hand.

Head of Traffic & Digital Projects – Valda (Eurofarma Group) 2020 – 2022 Led the digital growth of one of the main consumer health brands in Brazil, managing high-volume paid media budgets and campaigns in a strictly regulated industry. Key Achievements & Responsibilities: • Managed €350K/month advertising budget across Meta, Google, TikTok, LinkedIn & Taboola. • Designed and executed full-funnel strategies: awareness → acquisition → conversion → retention. • Directed all paid media operations, controlling CAC, ROAS and audience segmentation. • Oversaw 50+ influencer campaigns per month, balancing compliance, branding & performance KPIs. • Developed testing frameworks (audiences, creatives, placements, copies) to optimize performance. • Coordinated internal squads and external agencies (BI, design, PR, media, compliance). • Worked closely with legal/regulatory teams to ensure campaign compliance in the health sector. • Contributed to national product launches & brand positioning via performance campaigns. • Built and presented custom dashboards for executive-level decision making. This role combined strategic leadership and hands-on execution, ensuring growth in a multinational environment while aligning performance, compliance and business outcomes.

I started my career in sales and customer-facing roles, working in different retail companies. This experience gave me a solid foundation in communication, persuasion and customer psychology, which later became essential in my work with performance marketing and digital growth. Key Skills & Responsibilities: • Built expertise in consultative sales, identifying customer needs and tailoring solutions. • Developed negotiation and closing skills, consistently meeting or exceeding sales targets. • Learned to handle objections and manage customer expectations in dynamic environments. • Strengthened empathy and active listening, creating long-term customer trust and loyalty. • Gained practical experience in behavioral insights and consumer decision-making, knowledge that I now apply to acquisition & retention strategies in digital marketing.