Izabella Szekrényes

I am a marketing professional with a strong emphasis on strategic brand stewardship, integrated communication planning, and value-driven execution. My work is guided by a deep understanding of brand architecture, positioning, and the role of consistency in long-term brand equity. My primary responsibility lies in safeguarding and strengthening brand identity through the development of coherent, visually and tonally aligned communication across multiple channels. I work with both online and offline touchpoints, ensuring that each activation contributes to a unified brand narrative rather than isolated campaign outputs. Operating within the hospitality sector has shaped my ability to perform in high-pressure, fast-evolving environments where timing, adaptability, and precision are critical. This context has also reinforced my growing professional focus on premium and luxury brand ecosystems, where attention to detail, experiential coherence, and strategic restraint are essential to maintaining credibility and distinction. I bring extensive experience in both ATL and BTL strategy, with a strong capability to orchestrate these disciplines into an integrated marketing framework. Having worked across B2B, B2C, and C2C segments, I am comfortable navigating complex stakeholder environments and tailoring communication strategies to diverse audience expectations without compromising brand integrity.