Izabela Kvesic

I help entrepreneurs and business professionals scale their business using the power of their purpose. I help them unlock and achieve their top performance in personal mastery, sales, marketing and team leadership. IT"S YOU. BUSINESS. BETTER. ON-PURPOSE! We start with where you want to finish. We help determine your WHY and empower your mindset. We deliver measurable results, by uncovering root cause issues you may not see. We help you take inspired actions and move to towards your vision. We ensure you celebrate all your progress, as with progress, real transformation is made. Our clients tell us that they appreciate that we “keep it real" and offer realistic strategies for growth. We challenge, we ask hard questions and we provide you with real solutions that are proven effective. We keep you accountable and we celebrate all your successes, even the smallest ones. Those who know us, KNOW that we are the best business cheerleaders on the planet. At Blue Water, we believe there are 4 core components to creating a successful business and life: - A Strategic Roadmap that's rooted in a clear mission and vision - Communication Effectiveness - Leadership Excellence - Empowered and Engaged Culture We remind you that all you need is the RIGHT MINDSET, THE RIGHT TOOLS AND THE RIGHT SKILLS. We'll show you the way. It's about YOU. JUST BETTER. ON PURPOSE. Are you ready?!

We acquire, develop, beautify and manage a portfolio of residential and recreational properties.

Spearheaded Canadian integrated customer marketing strategy and execution for all Unilever Canada brands, both personal care and foods portfolios, across all major Canadian retailers. Led one of the best Canadian shopper marketing teams, creating and executing over 100+ integrated marketing retail-centric campaigns across all major retailers, both instore and online. Many of the launched campaigns were Canada's 1st, achieving global recognition as best practice, top prize in sustainability and multiple industry innovation and shopper awards. Continuously drove profitability and strong business results by maximizing investments via the implementation of channel specific strategies and scaled campaign approach. Closely collaborated internally with sales and marketing teams and externally with retailers' leadership teams on successful joint business plans. To drive performance culture, I designed and implemented a new planning and post evaluation framework to maximize ROI, delivering on key business objectives and targets. Led all agency partnership contracts, relationships and ongoing budget management and scope.

Led integrated shopper marketing campaigns for all Unilever brands across top grocery customers. Sought after 'power team' player in major new global innovation launches such as Dry Sprays platform, Baby Dove, Pure Leaf, Becel, and Vaseline. Successfully created and executed over 30 retail-centric marketing plans annually, closely collaborating with the external agency teams, and internally with sales, trade and brand teams. My customer became the fastest growing ecommerce customer, surpassing all sales targets and competitive category growth across both personal and foods categories. Frequently negotiated annual partnership contracts and continuously influenced the online shelf by leveraging key shopping behaviour insights and data analytics. Created and launched ecommerce 1st customer acquisition campaign which surpassed category growth average by almost 20%. By leveraging CMI and CSI and close collaboration with brand and digital teams, developed much relevant end to end shopper journeys. Closely partnered with sales to deliver successful JBPs at key Canadian retailers. Managed multi-million dollar budget for the entire omni team while continuously driving better ROI by optimizing performance and investment.

Leading Shopper Marketing campaigns for all Unilever brands at Target Canada. Developed and executed Knorr What's for Dinner, Dove Self Esteem and Men's Scale programs to overdeliver against set revenue targets. Developed a National Spring campaign featuring Dove Body Wash as part of Target's TV commercial, driving sales by 25% during the campaign's timeline.

Championed all brand management activities for the following brands: Dove, Degree, Vaseline, St. Ives, Q-tips, Imperial, Skippy and Becel. Developed and led business plans, SEO, digital, social media, public relations, cause-related campaign execution, and in-store promotional tactics. • Executed new Vaseline spray lotion launch, including retail specific go-to-market strategy and identifying new target audiences. Drove ecommerce traffic, achieving +70% in sales versus target and +4% in category growth. • Headed competitive analysis (War Games) for lotion category, delivering new promotional and digital strategy for St. Ives Masterbrand that generated +$1M in incremental sales. • Established strategic MLSE partnership on Vaseline Men, driving sales +18% and share +30bps. 1st marketer to integrate ‘Buy now’ on brand pages, achieving +70% growth over target and driving overall HBL category growth +4%. Developed and executed BCBG Award Playbook, resulting in Unilever brands driving consumer engagement and +15% in $ sales growth. Led the development of new social strategy and communication plan for Imperial including a partnership with Breakfast for Learning which delivered +12% in sales. Created five year strategy for Degree, including new consumer and customer opportunities, developing five year business case, including new innovation pipeline, resulting in GM% improvement of 20% and sales growth of 25%. Created and tested new concepts for spreads category through Bases testing and qualitative consumer testing resulting in 3 successful new innovations being launched.

Lead innovation, consumer research, advertising, communication creative, concept development, packaging, and turning consumer insights into new opportunities. Re-launched the Becel brand with new global packaging which grew brand by +4% overall growth. Created and tested +25 innovation concepts through Bases testing and qualitative consumer testing leading the launch of top scored concepts resulting in +5M in incremental $ sales.

Brands: Sunlight laundry Sunlight dish Vim Wisk Snuggle

Previously known as BTI Telcom. Led business development in North Florida for all BTI telecom products and services for small to mid size customers. Cold called 20+ new customers/day driving sales by 45% within 2 month period. Recognized and appointed 'Most Valuable Player' at a Telcom National Conference in North Carolina in 2002.

Managed select national grocery and drug retail accounts across foods and personal care portfolios. Launched the 1st ecommerce retailer in Canada, Grocery Gateway exceeding growth targets by 3X. Built a successful 1st grocery online shopping site leveraging key consumer and shopper insights, ensuring that categories where designed as per shopper needs state for ease of user experience.

Internship: GM Canada (Marketing) IBM (Sales & Marketing) Region of Peel (Research & Financial Analysis)