Iyu Liu

Lead B2B account operations for global technology clients, managing direct communication with client-side procurement teams while coordinating quotation strategy internally across R&D, product management, procurement, manufacturing, and finance. Oversee end-to-end quotation workflows (RFI, RFP, RFQ), ensuring alignment on cost structure, production timelines, and deliverables throughout the new product introduction (NPI) process. Oversaw concurrent quotation workflows for over 10 SKUs per quarter and managed product-specific development budgets of $3M–5M USD during R&D and pilot phases. - Coordinated cross-functional teams across engineering, sourcing, and production to deliver customized quotations under tight lead times, achieving an on-time response rate of over 95%. - Acted as the primary escalation point for quotation-related issues, resolving client-side inquiries within 24–48 hours on average. - Supported product launches for laptops, tablets, and gaming accessories, contributing to the successful introduction of 3+ SKUs annually from prototype to mass production. - Facilitated pricing strategy alignment across 5+ departments, including R&D, Product Management, Procurement, Manufacturing, and Finance, balancing client expectations and factory limitations. - Reduced quotation turnaround time by 15–20% by streamlining internal communication and improving data-gathering workflows. - Handled pricing negotiations and scope alignment across time zones, maintaining consistent communication with US-based clients. - Maintained a running pipeline of 8+ concurrent cost requests, ensuring version control and pricing accuracy under strict NDA requirements.

Led project planning and execution for public-sector cultural, tourism, and arts campaigns, primarily government tenders involving large-scale events and exhibitions. Responsible for front-end proposal writing, strategic planning, social media marketing, and full-cycle execution. Developed strong expertise in marketing communications, cross-department coordination, and budget/timeline management. Managed a five-person project team and acted as the communication bridge between company leadership and the execution team. - Led a five-person team, assigning tasks, reviewing deliverables, and ensuring projects met all contractual milestones. - Delivered a campaign that achieved 600,000+ video views in one month and attracted 500,000+ visits in just 10 days. - Contributed to a 60% increase in company revenue by crafting effective project proposals and executing with impact. - Directed proposal development, from narrative structure and budgeting to audience strategy and timeline definition. - Managed social media operations and promotional activities targeted at segmented public audiences. - Coordinated with vendors, designers, government agencies, and internal teams to ensure smooth execution. - Acted as a strategic intermediary between senior management and the project team, aligning internal priorities with external expectations.