Iyah Wade

The Cake is a nationally recognized, minority + woman-owned recruiting firm built to elevate talent, transform how companies hire, and serve as a vehicle for purpose and change. We support clients across the U.S. by optimizing workforce performance and providing high-caliber skilled talent — offering hiring solutions that feel like a piece of 🍰

• Built and maintained a personal brand with 25K+ followers across all platforms, growing an engaged community around lifestyle, cooking, beauty, and personal development. • Published five editions of an astrology journal, showcasing expertise in personal growth and metaphysical studies. • Hosted public speaking engagements, workshops, and live sessions to educate and engage a growing community.

• Developed branding and marketing strategies to establish IMEZY's identity and outreach. • Built organizational infrastructure, ensuring operational efficiency and financial stability. • Created and launched fundraising initiatives to support innocent incarcerated individuals. • Organized product sales, donation drives, and community campaigns to assist families impacted by incarceration.

• Led fundraising efforts, cultivating relationships with 100+ donors and raising over $150K within 10 months. • Managed a 100K+ subscriber fan base, coordinating sessions, educational events, and community engagement. • Provided direct support to the CEO, acting as a liaison between executive leadership and the legal team. • Spearheaded internal operations, developing administrative systems, master lists, and workflows for efficiency. • Oversaw social media strategy, personally managing and creating content for the organization and CEO. • Designed and executed video content, including editing, social storytelling, and promotional campaigns. • Led a team of video editors and social media managers, ensuring high-quality final deliverables. • Conducted 1:1 coaching, conflict resolution, and executive-level problem-solving to support team success.