Ivylyn Yang

1、End-to-End GTM Capability: Experienced in the full GTM process including market insight, product definition, pricing strategy, channel planning, and customer segmentation; proven track record in project execution (e.g., CVTE bidding project, pricing strategy at Chaofan, and customer segmentation at Wind), delivering measurable business outcomes. 2、Business & Product Acumen: Strong commercial awareness with the ability to develop pricing and marketing strategies based on market trends and competitive analysis; capable of driving alignment between product development and GTM strategy. 3、Cross-functional Collaboration: Proven ability to collaborate with R&D, supply chain, and sales teams to drive complex projects forward and resolve key bottlenecks (e.g., product customization project at Chaofan and CVTE bidding project). 4、Customer Insight & Communication: Experienced in engaging with international clients, skilled in identifying customer needs and delivering value propositions; proficient in business English for communication and project presentations. 5、Data-driven Problem Solving: Skilled in leveraging data analysis to identify market and customer issues, and developing targeted solutions for challenges such as inventory backlog, customer concerns, and pricing constraints, with measurable impact. 6、Tools & Digital Skills: Proficient in Excel, CRM systems, and Wind database; experienced in overseas social media operations (achieved 2,000+ follower growth on Facebook/Instagram within 3 months); capable of using AI tools for customer profiling and market analysis.