Yi Wen Lim

【 Multiple Products from 0 to launch 】 - Managing 2-5 different NPI products including Doorbell Cam, Smart Home Accessories, IP Cameras, LTE dongles, and mobile hotspot, led schedule proposal and coordination between customers, engineers & factory, experienced in bringing concept to launch - Familiar with wireless and platform ecosystems including Wi-Fi, Bluetooth, and Android/Linux-based SoCs, also experienced with different smart home product and accessories 【 Direct Support Factory Manufacture 】 - Collaborated directly with a leading brand's GM to resolve critical acoustic and thermal issues; coordinated internal testing and influenced design decisions to improve both customer pain point and production efficiency Travel to Batam Factory for pilot run & production, collaborated with customer’s QA for quality ensurance, successfully enter to MP for 60k-400k orders a year - Supervised PR/MP builds on-site at Batam factory, resolving technical issues during ramp-up to ensure production timeline, increase the YR from 60% to 99% - Coordinated with leading firms to manage third-party manufacturing, ensuring timely completion of OOBA reports and compliance documentation, discussing the best reliability proposal for both side 【 Operations and BOM Management 】 - Managed logistics and labelling tasks, deal with label rule, SN, also working with order management, customs, shipping teams, and International DHL to ensure smooth outbound deliver - Correct and sync BOM between RD and factory

- Responsible for establishing a new division and business model within the company, transitioning an online educational gaming product into physical courses - Led a pioneering program integrating an online gaming product with physical courses, resulting in a 100% increase in participation

- Assessed the effectiveness of marketing initiatives, collaborating with Sales to execute marketing campaigns, and employing data analysis to compare the necessity of marketing actions, thus formulating subsequent marketing strategies - Selected and compared the most suitable CRM tool to achieve optimal customer engagement, utilized Tidio to create an automated chatbot for effective response handling during online gaming events with up to 500 participants

- Cultivating client relationship, resolved diverse customer issues for business and educational clients, providing guidance on platform usage and addressing subscription conflicts

- Managed the professional image of several political figures with follower counts ranging from 60k to 114k, posting timely updates on public issues - Handled crisis communication for political figures, engaging in discussions with other team members to devise strategies and issue statements - Organized multiple political PR events, leveraging targeted advertising after analyzing diverse audience segments

- Outperformed 79 other participants with a news video chosen as the monthly TV broadcast advertisement - Produced and published a video that garnered an impressive 87k views, making it the most-viewed video on the platform of the group, significantly surpassed the previous record of 5k views for the most-watched video, showcasing an increase of 1740% in viewership engagement

Political Science and International Relations

Bio-Industry Communication and Development