Ivy Gu

全球市场总监 @ StarCharge

About

As a seasoned marketing and branding professional with over a decade of experience, I specialize in building brands and teams from the ground up in the new energy sector. I have successfully led 0-1 brand construction and team building, driving rapid growth and development. I also have a proven track record in brand internationalization, effectively expanding brands into global markets. I am skilled at utilizing digital marketing and multi-channel strategies to boost brand awareness and user engagement. I am excited to connect with like-minded professionals in the new energy space and explore opportunities for brand innovation and global expansion.

Country

China

City

Changzhou

Industry

Information Technology & Services

Skill

国际市场营销, 战略营销, 企业营销, 营销策略, 广告, 数字化战略, 数字营销, 渠道营销, 品牌管理, 品牌资产, GTM

Experience

全球市场总监

StarCharge

2026-1 - Present · 9 mos

市场营销总监

远东股份 Far East Smart Energy

2023-10 - 2025-12 · 2 yrs 3 mos

品牌经理

SVOLT Energy Technology (Europe) GmbH

2021-8 - 2023-10 · 2 yrs 3 mos

中国江苏省常州

1 从0-1进行储能品牌建设，制定蜂巢能源储能品牌活动策略及推广公关传播策略，推动蜂巢能源储能战略落地。针对大储(工商业及电力)梳理制定 toB策略，针对小储(户储和便携式储能)梳理制定品牌toC策略，负责储能品牌的媒体协会关系运维、海外市场品牌战略落地。 2从0-1进行蜂巢能源雇主品牌建设，制定蜂巢能源雇主品牌传播策略。通过全渠道整合营销传播，对内对外建立完整的雇主品牌形象；为招聘渠道赋能，明确人才需求，整合资源协助业务部门完成人才招聘；优化招聘流程，提升人才体验。