Ivey McCloud, MBA
Manager, Customer Strategy and Planning @ Newell Brands
About
As a senior-level marketing professional with extensive retail and consumer goods experience, I specialize in creating and executing strategic marketing plans that drive brand awareness and substantial revenue growth. With a proven track record, I excel in formulating comprehensive strategies and overseeing the execution of key campaigns, taking full ownership of lifecycle marketing from planning to execution. My focus is on setting ambitious growth objectives and delivering impactful results.Throughout my career, I have consistently demonstrated an innovative and strategic-thinking approach as a Senior Marketing Manager. I have successfully developed and implemented marketing plans, led website redesigns, streamlined internal processes, and achieved impressive campaign outcomes. My expertise lies in advancing brand positioning and facilitating digital transformation through the development of robust messaging across various media channels.My core competencies include shopper marketing, channel marketing, B2B marketing, B2C marketing, digital marketing, brand management, product marketing, trade marketing, customer marketing, retail marketing, lifecycle marketing, customer planning, eCommerce marketing, omni-channel marketing, consumer insights, business analytics, integrated marketing, strategic planning, P&L management, project management, customer relationship management, account management, sales strategy, category management, coaching, and talent and development.
United States
Atlanta Metropolitan Area
Marketing & Advertising
Storytelling, B2B Marketing, Field Marketing, Competitive Assessment, SWOT analysis, Marketing Activation, Sponsorship, Standard Operating Procedure (SOP), Net Promoter Score, Training, Fast-Moving Consumer Goods (FMCG), Strategic Thinking, Brand Awareness, Media Planning, Conflict Resolution, Communication, Management, Digital Transformation, Problem Solving, People Management
Experience
Manager, Customer Strategy and Planning
Newell Brands
Greater Atlanta Area
Senior Manager, Customer Marketing
GE Appliances, a Haier company
Greater Atlanta Area
• Created the annual shopper marketing strategy for national retail accounts by managing a $16M advertising and promotion budget, which generated over $738M in annual sales revenue • Executed retail media marketing campaigns, including paid search, sponsored products, and display banner ads, for global appliance brands, including GE®, GE Profile®, Cafe®, Monogram®, Hotpoint®, and Haier® through Criteo to increase share growth and sales revenue • Collaborated with key cross-functional stakeholders, including Sales, Brand Marketing, and Marketing Analytics, to activate campaigns both in-store and online
Manager, Sales Planning
Newell Brands
Greater Atlanta Area
• Developed the annual customer marketing plans for the Hardware, B2B, and Wholesale channels on the Writing division • Analyzed category data and POS trends for brands, including Sharpie®, PaperMate®, Expo®, DYMO®, and Elmer’s® for key customers • Implemented digital marketing strategies to identify new opportunities that drive traffic, increase reach, and grow eCommerce sales
Associate Customer Marketing Manager
Kimberly-Clark Professional
Greater Atlanta Area
• Developed the annual marketing strategy for the mass merchandise channel, including Walmart, Target, and Sam’s Club, which generated over $26M in annual sales revenue by managing a $1MM advertising budget • Led cross functional team through new product commercialization for the Scott® Shop Towel Brand • Implemented “Made for the Garage” digital campaign on Walmart.com, which led to a 20% increase in product page views
District Sales Manager
The Coca-Cola Company
Greater Atlanta Area
• Coached and developed a team of 6 direct reports while ensuring that a culture of learning and development existed throughout the selling organization • Managed a geography of over 2,900 Food Service & On Premise (FSOP) accounts, including private and public school systems, restaurants, and amusement/recreation locations, that does over $9.5M in annual sales revenue. • Increased specialty retail channel volume by 4% in 2013 by creating strategic marketing plan, which generated most profitable product mix for channel
Education
Georgia State University - J. Mack Robinson College of Business
University of Georgia - Terry College of Business
Marketing
Ivey McCloud, MBA's Contact Information
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