Ivan Tonev

Business Development Manager & Head of Purchasing @ SFK-Truck Ltd.

About

Passionate, dedicated, and experienced product manager, team leader, and business development professional with broad experience in the aftermarket automotive sector. I am driven by the development of products, people, and ideas that create real value and open the way for even stronger and bolder results.I enjoy combining market understanding, commercial thinking, company strategy, financial oversight, and a resourceful working style to help businesses grow, teams perform, and opportunities turn into sustainable success. Seeing others develop and contribute to meaningful results is one of the most rewarding parts of my work.My mindset is strongly influenced by sports and the mountains, which have shaped my discipline, endurance, and willingness to go the extra mile — both in business and in life.

Country

Bulgaria

City

Sofia

Industry

Automotive

Skill

Strategic Sourcing, Automotive Aftermarket, Purchasing, Supplier Management, Financial Analysis or Financial Management, Team Leadership, Business Development, Market Analysis, Customer Service, Product Development, CRM, Management, Teamwork, Microsoft Office, Negotiation, Project Planning, Business Strategy, Marketing Strategy, Team Management, Project Management

Experience

Business Development Manager & Head of Purchasing

SFK-Truck Ltd.

2021-5 - Present · 5 yrs 5 mos

Sofia, Bulgaria

Leading business development and purchasing activities within a flat and dynamic company structure in the aftermarket automotive sector. My role combines product management, supplier development, strategic sourcing, commercial growth, financial oversight, and contribution to broader company strategy and decision-making. Focused on building strong partnerships, developing product portfolios, improving market positioning, and supporting sustainable business growth through a practical, resourceful, and results-oriented approach.

Product Manager

SFK-Truck Ltd.

2019-10 - 2021-5 · 1 yr 8 mos

Sofia, Bulgaria

Responsible for product management and portfolio development within the automotive aftermarket sector, with focus on supplier coordination, market needs, pricing, and support of commercial performance.

Product Manager

Würth Bulgaria

2018-9 - 2019-10 · 1 yr 2 mos

Sofia

Product Manager in the Automotive Division, responsible for portfolio management across automotive products, workshop equipment, and hand tools, including pricing, market analysis, sales support, market development, product launches, marketing campaigns, and purchasing support. Regularly worked in the field with the sales team to strengthen technical knowledge and commercial performance.

Product Manager

GROUPAUTO International

2014-12 - 2018-8 · 3 yrs 9 mos

Sofia, Sofia City Province, Bulgaria

Responsible for developing the company’s OE spare parts project within the automotive aftermarket, including establishment of the foreign supply chain, portfolio development, sales force support, and oversight of the product line’s market development.

Sales and Branch Manager

Elitcar Trading Ltd.

2012-9 - 2014-12 · 2 yrs 4 mos

Vratsa, Bulgaria

Sales and Branch Manager in the passenger car automotive aftermarket, responsible for branch sales performance, warehouse and stock management, local bookkeeping, logistics, customer service, and overall branch operations. Led a small team and contributed to developing the local market from the ground up, including branch setup and initial stock placement in a highly competitive environment.

Technical Support Specialist

S&T International Transport

2011-3 - 2012-9 · 1 yr 7 mos

Veliko Turnovo, Bulgaria

Technical Support Specialist in an international road transport company operating a fleet of around 100 truck and trailer combinations across Western Europe. Responsible for coordinating technical issues, service interventions, insurance cases, procurement of consumables, and operational problem-solving related to vehicle breakdowns, transport incidents, and other disruptions in a demanding 24/7 environment.