Ivan Romashov

•Leading pricing, commercial analytics, and growth strategy •Building data-driven decision frameworks for strategic business decisions •Driving revenue growth and profitability through sales and pricing optimization

• Led commercial and customer analytics across sales, retention, and digital channels • Built predictive models and performance frameworks to improve profitability • Optimized marketing ROI, CAC, and customer lifetime value

• Led market, sales, and category analytics, including forecasting, driver-based variance analysis, and performance evaluation across regions and channels to support strategic growth decisions • Partnered with commercial and marketing teams to identify growth drivers, category opportunities, and revenue improvement levers across key channels, while supporting market research and new product launch decisions • Delivered strategic recommendations on pricing, promotions, and portfolio performance to support revenue growth and new product launch decisions

• Planning, implementation and monitoring the area operational strategy; • Setting goals and objectives for stores in the area; • Training and development of store teams; • Undertaking sound financial management to ensure stores are profitable and stay within budget; • Conducting regular shop audits to ensure that company procedures are being adhered to particularly in the areas of receipt handling, storage, security, and have a good understanding of health & safety procedures;

• Leading all aspects of daily store operations with a focus on achieving KPIs, driving sales growth, and operational excellence • Building and developing high-performing teams: hiring, onboarding, coaching, and creating a culture of accountability and engagement • Ensuring exceptional customer service standards and implementing initiatives to strengthen customer loyalty and satisfaction • Managing inventory integrity, cash handling procedures, and executing internal audits to maintain compliance and minimize loss • Driving data-informed decisions in assortment planning: overseeing stock ordering, markdowns, shrinkage control, and demand analysis • Owning all store-level administrative reporting and ensuring alignment with corporate policies, procedures, and compliance standards

Business Strategy is a 6-week online certificate program from Harvard Business School. Business Strategy equips professionals with a simplified framework they can immediately apply to create value for customers, employees, and suppliers while maximizing returns and an organization’s competitive edge. Participants learn to evaluate trade-offs and align, prioritize, and formulate strategic initiatives for the greatest business impact.

Applied MIT program focused on scientific methods of data-driven decision-making, including probability theory, statistical inference, hypothesis testing, predictive analytics, and machine learning. Built around rigorous approaches to working with uncertainty, validating assumptions, and transforming data into reliable insights for decision-making.