Ivan Leung
Executive Committee @ IAB Hong Kong
About
Experienced Digital Marketer with a demonstrated history of working in marketing campaigns across multiple disciplines. Strong sales professional skilled in Digital Strategy, Market Research, Account Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Marketing.
Hong Kong SAR
Hong Kong
Marketing & Advertising
Market Research, Analytics, Data Analysis, Team Management, Business Analysis, SEM, Project Management, Market Intelligence, Digital Marketing, Social Media Marketing, Display Advertising, Marketing Strategy, Secondary Research, Competitive Intelligence, Client Presentation, Search Engine Marketing (SEM), Online Advertising, Digital Strategy, Online Marketing, Account Management
Experience

General Manager
Hong Kong SAR
Responsible in the management of all company operations and function units. Core functions include business development, partnership and vendor relations, talent acquisition, team expansion, product development, client acquisition and retention. Enact the leadership role of the company and make critical decisions to the benefit and growth of the company.

Account Director
Hong Kong
Promoted with the responsibility of overseeing and managing the company's campaign management function unit. Core functions include talent acquisition, training, development and expansion of the team; relationship building with vendors, platforms, clients and other stakeholders; overseeing the growth and bottom line of the business unit.

Senior Account Manager
Hong Kong
Promoted to role of Senior Account Manager; managing a team of digital marketers with the goal of continued expansion for the company's campaign management functional unit. Key responsibilities are to develop and maintain client relationships while up keeping key performance indicators while at the same time, manage internal team's performance and efficiency.

Account Manager
Hong Kong
Joined a local tech startup with responsibility of acquiring and maintaining key clients across multiple sectors ranging from Finance, Travel and E-commerce. Enacted as key contact point to strategize and execute multi-channel campaigns (SEO, SEM, Display, Social, Video) with the goal of synchronizing their roles to optimize overall campaign impact and effectiveness.

Associate Account Manager
Managed several client accounts spanning across several industries in a full-fledged digital agency providing a multitude of service offerings including Search Engine Marketing, Display, Video and Social Media. Acted as a key contact point with duties involving daily communication, account optimization, collaboration with optimization and executive level staff, scheduled meetings and presentations, reviews, up-selling and pitching.

Senior Business Analyst
Hong Kong
Compiled credit rating business reports on various companies from an assortment of industries to aid clients in key decision making processes; Participated in various customized research projects suiting the needs of the client; Given an increasing role in the leading and management of the Hong Kong Analyst team.
Ivan Leung's Contact Information
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