Ivan Malakhov

Senior Product Manager @ DMA Industries, LLC

About

Automotive aftermarket product leader with 20+ years of experience in product strategy, pricing, costing, catalog development (ACES/PIES/TecDoc), competitive benchmarking, NPI automation, and cross-functional leadership. I combine data-driven decision making with hands-on execution to improve margin, and portfolio performance across major retail and WD channels. Known for technical depth, analytical thinking, and delivering measurable results in fast-moving environments. Key strengths include: • Managing $20M–$80M+ product portfolios • Pricing strategy, costing models, and full P&L ownership • Building automated NPI and MOTOR data-mining systems (20K+ NPI opportunities annually) • Developing ACES/PIES and TecDoc-compliant catalogs • Leading competitor universe scraping and coverage modeling • Improving product quality, coverage, and time-to-market • Solving complex and critical product issues (filter gasket reformulation for cold regions) • Supporting top retail and WD accounts I thrive in environments where products, data, and technology intersect - and where solving hard problems directly drives profitability and customer satisfaction.

Country

United States

City

Medina

Industry

Automotive

Skill

Product Road Mapping, Operational Efficiency, Business Management, Mine Automation, Gas Turbine Component Repair, Industry standards, Make/Buy Decisions, Continuous Improvement, Competitive Marketing Strategies, Customs Regulations, Budget Process, Brand Strengthening, Presentation Coaching, Competitive Insight, Pressure Sensors, Cross-functional Partnerships, Cost Reduction, OEM Management, Integration Development, Strategic Cost Management

Experience

Senior Product Manager

DMA Industries, LLC

2026-4 - Present · 6 mos

Loris, SC

Founder

ISM Tech LLC

2026-1 - Present · 9 mos

Washington, DC

Founder of ISM Tech LLC, building Park2Night — a web-based parking marketplace. Responsible for product development, operations, and compliance.

Product Manager

Schaeffler

2024-1 - 2026-4 · 2 yrs 4 mos

Strongsville, Ohio, United States

• Owned full P&L for $20M portfolio; margin improvements through pricing and costing optimization • Secured national retail account through customer-specific program development. • Competitive analytics increasing coverage by 27% and accelerating targeted NPI deployment. • Drove cross-functional execution across Sales, Data, and Supply Chain to support national retail expansion initiatives. • Led OES-driven NPI strategy unlocking access to protected categories. • Implemented automated web-scraping platform and data-management system to streamline price monitoring and competitive coverage analytics.

Senior Product Manager

Standard Motor Products

2017-4 - 2023-12 · 6 yrs 9 mos

Greater New York City Area

• Owned $80M+ sensor portfolio across national channels, delivering 8% revenue growth. • Spearheaded ADAS category expansion, achieving first-to-market positioning. • Built automated NPI identification system generating 20K+ annual new product opportunities, reducing manual research time by 80% and increasing launch velocity. • Built product roadmaps supported by market volume analysis and competitive benchmarking. • Led development of competitor visual coverage model, driving 20% improvements in coverage. • Developed data-backed investment case and presented portfolio strategy to executive leadership, influencing capital allocation for product development.

Director of Product Management

Sure Filter Technology Automotive, Inc.

2016-1 - 2017-3 · 1 yr 3 mos

• Managed global filter portfolio of 30,000+ SKUs generating $5M+ in revenue. • Built private-label strategy securing OEM partnerships generating $0.7M in incremental revenue. • Led SKU rationalization reducing low-velocity inventory by 60% and increasing turns by over 200%. • Implemented major costing strategy redesign to improve margin performance by 10%+. • Built pricing architecture to strengthen competitive positioning, profitability improvement by 12%. • Implemented ACES/PIES cataloging under compressed timeline enabling full product catalog by company’s first AAPEX.

Head of Purchasing

Brixo

2010-8 - 2015-9 · 5 yrs 2 mos

• Built portfolio from $0 to $7M+ revenue within 5 years, achieving #2 national supplier rank in filters. • Built purchasing and product management function, team from ground zero. • Designed pricing, costing and inventory architecture improving capital efficiency by 50% • Resolved nationwide gasket failure issue by negotiating supplier reformulation and securing full vendor-funded replacement program within 7! days. • Led complete TecDoc catalog integration, data mapping methodology, and timeline development.

Purchase Specialist

CJSC “Academy plus”

2007-4 - 2010-8 · 3 yrs 5 mos

Moscow, Russia

• Managed special/urgent orders, improving delivery time to 95% on-time vs. 80% baseline • Improved airfreight preparation processes and US warehouse handling performance. • Managed order placement with US-based OEM & aftermarket suppliers. • Prepared customs invoices and HTS classifications. • Managed customs clearance process and documentation.