ivan lobanov

About

Bringing CVM strategy to corporate growth.

Country

russia

City

moscow

Industry

telecommunications

Skill

crm, campaign management, loyalty programs, analysis, team management, strategy, partnership programs, direct marketing, cbm, telco, retail

Experience

megafon

head of customer base development strategy

ead telecom

2018-10 - Present · 8 yrs

head of loyalty and crm

ecco shoes

2016-1 - 2018-10 · 2 yrs 10 mos

* Leading loyalty & CRM division. Reporting to business owners. Main achievements: * Customer base management strategy development & realization * Loyalty program penetration increase by x1.5 * ATV increase by 10% * Holding of creation rate (loyal base doubled in 2 years) * Traffic generation by implementing regular multychannel target marketing campaigns * Contact policy implementation * Additional contacts gethering increase by 80% * Discount level management holding required marging level * Implementing of principally new customers` reports describing their profile, migration & store belongings.

head of customer base management

jeweler network 585

2015-3 - 2016-1 · 11 mos

* Leading customer base management division. Reporting to business owner. Main achievements: * Active customer base growth by 1/3 as well as TOP RFM segment increase by 25% * New target marketing campaigns regular launch (for new customers, churned ones & old loyalty program participants * Direct marketing incremental profit growth by x1.5 as well as convertion increase by 23% * Anonymous level decrease by 60% * CRM & direct marketing launch for pawnshops * Operational CRM implementation for retail & pawnshops (on business customer side).

customer base management director

l'occitane en provence

2013-8 - 2015-2 · 1 yr 7 mos

* Leading customer base management division. Reporting to business owner. Main achievements: * Active customer base growth by 40% as well as TOP RFM segment increase by 1/4 * Loyalty program penetration increase to more than 90% * Operational CRM implementation curation (loyalty, analytical & campaign management moduls) * All company reporting including automatic reports` email-delievery * Data quality significant increase (deduplication & every-day errors fixing) * Additional contacts gethering increase by 50% * Anonymous level decrease by x7,5 * Creation rate holding & necessary increase * Premium cardholder implementation for new customers * Partnership programs launch that brings x% retail & xx% ishop turnover.

leading business consultant

technoserv consulting

2012-8 - 2013-8 · 1 yr 1 mo

* Working in business consulting division. Reporting to division director. Main projects: * PJSC Megafon * direct marketing for b2b customers (methodologist role) * PJCS Promsvyazbank * loyalty program pre- & post-analysis business model (methodologist & developer role) * MOTIV Telecom * direct marketing for VAS-customers (methodologist role) * PJSC Aeroflot * Operational CRM implementation RFP preparation (methodologist role).