Ivan Ivanovic

Helping travel tech teams selling to tourism and hospitality build a LinkedIn GTM system that supports partner and sales pipelines. Main focus: ↳ AI LinkedIn GTM Workshop for travel‑tech teams ↳ LinkedIn GTM strategy and positioning for travel‑tech teams selling to tour‑operator, agency, DMC, DMO, and hotel buyers ↳ AI‑powered content strategy and posting system for founders and commercial teams ↳ Outreach and follow‑up workflows for partner and sales conversations Selected outcomes: ↳ Sharper messaging and higher‑quality LinkedIn connections ↳ More accepted ICP connection requests and DM replies ↳ Opened conversations and new markets for travel‑tech clients 25+ years in tourism and hospitality, 100+ tourism clients served

Weekly digest covering AI, travel tech, tourism trends, and practical LinkedIn GTM ideas. Built to keep travel‑tech teams visible, useful, and relevant to tourism buyers between calls and campaigns. 1,200+ founders and DMOs read every Saturday. The newsletter feeds directly into the LinkedIn GTM systems I build with travel‑tech teams.

Host of AI Tourism Talks, a LinkedIn Live series focused on AI, travel tech, tourism growth, and practical buyer‑facing strategy. Sessions help travel‑tech teams and tourism brands understand how to use AI, content, and LinkedIn GTM in plain language and real use cases.

Tech4Travel is a curated marketplace that connects travel‑tech SaaS companies with tour operators, agencies, hoteliers, and DMOs who want practical tools that lead to bookings, not noise. For travel‑tech companies: ↳ Position platforms clearly so buyers understand the value in seconds ↳ Warm introductions to qualified tour operators, travel agencies, and DMOs ↳ Pilot campaigns that mix content, LinkedIn outreach, and referral deals For tourism brands: ↳ Shortlisted travel‑tech tools based on size, budget, and use case ↳ Help to pick the right platforms for sales, operations, and content ↳ Support with pilots so they can test tech in a low‑risk, guided way Current focus: building the first group of travel‑tech vendors and early tourism testers, validating matches, and turning successful pilots into public case studies. This work also feeds into the LinkedIn GTM systems I build for travel‑tech teams selling to tourism and hospitality.

• Developed innovative marketing campaign for several online stores that resulted in a 20 to 30% increase in profits • Increased sales and better positioning of more than 50 SME’s • Daily communication with a large number of external vendors and many other partner companies, institutions, non-governmental sector and media • Execution of numerous industry and business events in partnership with various stakeholders, marketing and sales teams of different clients • Planning, concept, strategy development, and implementation of marketing activities for numerous campaigns and clients from different markets: Serbia, Germany, and Norway • Contribution to increased sales and better positioning of many domestic SMEs in the past 10 years

Coordinator of the first Serbian on line shop for eco-friendly products and campaign for brending Serbia as an eco-destination • Business model, project idea and concept for e-shop and campaign • Management for the conceptual, visual and web solution of the e-shop • Market analysis and communication with 30+ producers of organic products • PR, promotion and media presentation of small and medium-sized companies • Team management, online and offline activities for e-shop and campaign for a period of 6 years

• Business model, project idea and concept for e-shop and campaign • Management for the conceptual, visual and web solution of the e-shop • Market analysis and communication with different producers • PR, promotion and media presentation of the SASH brend • Team management, online and offline activities for e-shop and campaign for a period of 1+ years • Event management and HR of the sales team for offline events - textile markets and bazaars

• Writing, managing and implementing activities and disseminating results for more than 20 EU and national projects in the fields of environmental protection, ecology, eco and camping tourism • Training more than 100 stakeholders • Leading end-to-end event planning and execution, coordination of numerous conferences, fairs, seminars, educations, meetups, webinars, and other community events • Promotion and placement of Serbia on the map of Europe and organization of European assemblies for the first time in the history of the Republic of Serbia • Planning and construction of ”Fruškagora”, the first eco-camp in the Republic of Serbia, and the Resorts center of the Danube-Fruška Gora region in the region of National Park Fruškagora / realized investment projects in a total value of €150,000

• Establishing the network of stakeholders / cluster members (more than 30 creative companies, individuals and state institutions) • Event management of the Cluster Founding Assembly • Designed cluster project activities

• Promotion of the City of Novi Sad tourist offer • PR of the City of Novi Sad destination • Hospitality management of visitors and VIP city guests

• Planning, organizing and executing of a large number of events, fairs, and conferences, hosting the world’s largest media companies (MTV, BBC, RAI 1, TV Espana, National Geographic) • Continually increasing city revenues at an annual level of a 10%, from the tourist tax, in the period of 9 years in continuity • In-person and online events strategy and execution, engaging with the community with tangible results and building brand awareness at local, national and international levels for various stakeholders • Strategy plans and programs, activities and budget on an annual basis for the tourist offer and promotion of the City of Novi Sad, in cooperation with all stakeholders. • Project idea, applications, project management and dissemination of project results for the City of Novi Sad