Ivan Hernandez-Vila

Head of SEO @ deVere Group

About

🚀 Data-Driven Seasoned Full-Stack SEO & AI Workflow Automation Specialist 🚀 With over 20 years of experience blending programming, digital marketing, and data science, I specialise in leveraging AI-driven workflows to supercharge business growth. My professional journey includes 14+ years mastering Digital Marketing, SEO, ORM, SEM, and Internet Business Development, coupled with robust programming expertise in R, Python, PHP, SQL, JS and Matlab. Over the past 6 years, I've focused on high-growth niches including iGaming, FinTech, and Crypto, bringing a powerful blend of creativity, analytical rigor, and numerical precision to every project. As a seasoned entrepreneur, I've successfully founded two startups—one in the dynamic Music & Entertainment sector and another dedicated to cutting-edge SEO and ORM solutions. Native in English and Spanish, with proficiency in German, French, and Català, I'm currently deepening my expertise in Data Science and Machine Learning, specifically around AI-driven automation and innovative "Vibe Coding" practices. Let's connect and explore how data-driven strategies and AI automation can elevate your business to the next level!

Country

Malta

City

Zebbug-Gozo

Industry

Financial Services

Skill

Natural Language Processing (NLP), Stack, Strategy, Leadership, Key Performance Indicators, Large Language Models (LLM), Generative AI Tools, Microsoft Excel, Swift (Programming Language), Reporting, Online Content, On-Page Optimization, Keyword Analysis, Google Search Console, Team Leadership, Strategic Planning, Sistrix, Project Management, Interpersonal Communication, Ahrefs

Experience

Head of SEO

deVere Group

2021-11 - Present · 4 yrs 11 mos

San Ġiljan, Malta

In charge of the SEO for the Global Operation in the niche of FinTech, Crypto and Global Financial Advisory. Leading a team of content writers and search marketers. Also driving Data Insights to the Marketing Department and Board of Directors.

Search Engine Optimization Manager

Blue Window Ltd

2020-12 - 2021-11 · 1 yr

Malta

Working the SEO for the LATAM Desk of the company. Onsite and Offsite SEO for the LATAM webs of the agency. Monthly/Weekly performance reports. Recurrent SEO Audits. SEO Data Analysis in R/Python. Development of tools for SEO Data Analysis.

Search Engine Optimization Manager / Data Scientist

Alternative Products Expo

2020-7 - 2020-12 · 6 mos

Colombia

In charge of the Search Engine Optimization, Ux improvements, Web and Search Data Analytics for the company's websites. Data Science applied to Marketing and SEO.

SEO Specialist / Data & Analytics

2017-7 - 2020-7 · 3 yrs 1 mo

Remote

Search Engine Optimization (SEO) for websites, applications, and multiple online sources like Wordpress, Joomla or any CMS. Data & Analytics, Business Intelligence, Data Visualization. Data Science. Specialized in eMarketing.

Search Engine Optimization Manager

Health Metrica

2019-9 - 2020-2 · 6 mos

NYC

In charge of the SEO of the operation's website. Content creation and curation. Management of Off-Page / On-page SEO strategies. SEO Tools optimization (Screaming Frog, ahRefs, wordgraph.io, Google Natural Language API, SEMRUSH, SEOMOZ). Link-building strategies. Reports and Analytics.

Co-Founder and Content / Online Marketing Strategist

Danzeria

2013-10 - 2017-6 · 3 yrs 9 mos

Founder and Chief Strategist of this online media dedicated to the Electronic Music scene. In charge of the editorial line and concept. In charge of user acquisition campaigns across performance UA channels. Implemented a content marketing strategy that started with Argentinian audience and expanded it to the whole Spanish speaking world. Managing PR and relations with the global Electronic Music scene. Our web: http://danzeria.com Our Social Media: https://www.facebook.com/danzeria https://www.twitter.com/danzeriaweb https://www.instagram.com/danzeriaweb In 2016 we were designated as Official Media Partner for LATAM for the DJ Awards Ibiza: http://djawards.com/partners/

Managing Director of SEO and Online Marketing Strategies

Contenidoz

2008-5 - 2017-3 · 8 yrs 11 mos

Contenidoz was a spinoff from my last startup CleanPerception. Is a SEO, SEM, ORM and Online Marketing Agency for small and medium size companies that implements creative solutions at affordable rates in all areas. Specialties included: - Online Reputation Management for persons and brands. - Web content on demand for portals, Social Media and web pages. - Innovative Social Media Strategies - Wordpress development - Marketing Automation - SEM/SEO - A/B and Multivariate Testing

Google Search Engine Results Rater

Lionbridge

2007-1 - 2008-10 · 1 yr 10 mos

Ireland

Rating Google Search Engine Results for the Venezuelan version of their search engine according to Google Webmaster Guidelines.

Direct Marketing/CRM Consultant

2001-12 - 2006-12 · 5 yrs 1 mo

Caracas, Federal District, Venezuela

Consultation for different companies regarding Customer Relationship Management and Direct Marketing. Email Database construction and administration, Email Marketing, Loyalty Programs implementation and SMS Marketing.

Co-Founder

Aquelocompras.com

1998-3 - 2001-6 · 3 yrs 4 mos

Caracas, Federal District, Venezuela

Founder and COO of an eCommerce solutions website in the early years of the Internet. Logistics, development, team management, business model development, and evaluation.