Iva Pentcheva

- Manage the creative production of campaigns featuring new adidas collections Lead budget negotiations with 3rd party production partners for all parts of production - Streamlined the creation of videos for select exclusive products to be featured on adidas CONFIRMED app with threefold volume increase  - Led the creation of animated social media posts, revealing limited edition sneakers during a 3-months long campaign - Oversee the image creation for selected products to be featured on adidas.com from conception to delivery of final asset, with scope increase of 50% Ensure projects follow the studio process and are completed on time and and within budget, while managing multiple projects simultaneously

• Supported producers during production and delivery of films • Led post production of Montblanc social global campaign, What Moves you makes you, with Spike Lee and Taron Egerton • Owned internal production shoots for Ray Ban Pitch work and managed communication with outside vendors as necessary • Led the in-house editorial business unit: managing 4 FTEs, allocating resources and department budgets • Proactively cultivated the system for tracking and reconciling productions budgets

• Globally led ERP system implementation of NetSuite from awarding phase to post go-live support, across network of 8 offices (US, Brazil, EMEA, Asia) • Shaped communication flow between W+K stakeholders and NetSuite team • Tracked progress of deliveries and budget against agreed scope with W+K Global Management Team • Streamlined and unified financial processes across the W+K network to work with new ERP system • Took active role in the set up and configuration of ERP system to meet W+K needs

• Partnered with Finance Director & Group Account Directors on strategically forecasting multi-million euro monthly + yearly revenue plans • Prepared financial impact analysis for strategic projects • Oversaw all financial operating processes and analysed results • Managed month-end closing of accounts, identified and resolved issues, compared with past results and projections • Coached team members in client accounting roles • Managed external ERP support on system improvements

• Identified financial status by comparing and analysing actual results with plans and forecasts • Performed client profitability analysis and reporting • Increased productivity by developing automated accounting applications; coordinated information requirements • Gathered financial data to prepare price proposal based of staffing needs • Part of the lead implementation team, responsible for rolling out of ERP system Maconomy to Wieden + Kennedy Tokyo office

• Organised and maintained the financial aspects of ongoing projects of key clients • Prepared the by-weekly financial status meeting with stakeholders within agency (account managers • and directors, project managers, agency producers and others) • Detected discrepancies and resolved client billing issues

• Maintained and managed accounts payable records • Received and processed all invoices, expense forms and requests for payments