Michelle Lyons

Michelle Lyons

Founder @ Point North

About

My intelligently designed inventions act as vehicles to address socio-economic, environmental, and cultural issues associated with Japan's tourism industry. I believe the solutions to wicked problems should be sincere, but not serious. Whether enticing tourists away from the golden route, or encouraging young people to pursue rural jobs - engaging people effectively is the first hurdle. The key is to make it fun. I engage people through joyful products, campaigns, and experiences that are built to: generate vital funding; support less popular regions; promote behavioural and attitudinal change; enable long-term, repeat engagement; and reduce reliance on digital marketing. My expertise is built upon a comprehensive toolkit that includes deep research, pattern analysis, psychology, emotional intelligence, strategy, storytelling, branding, graphic design, illustration, gamification, product development, and experiential marketing. 📰 Read more about my current project, Parks & Japan: pointnorthbrandco.com/a-strategy-for-promoting-japans-national-parks Or drop me a message and let's get to know each other 😊 Email me: hello@pointnorthbrandco.com

Country

United Kingdom

City

Manchester Area

Industry

Design

Skill

Marketing, Experience Design, Research and Development (R&D), Digital Illustration, Packaging Design, Market Research, Print Design, Product Development, Strategy, Point of Sale (POS) Systems, Inventory Management, Spreadsheets, Campaign Strategies, Customer Experience, Brand Experience Design, Design, Brand Strategy, Branding & Identity, Brand Implementation, Branding

Experience

Point North

Founder

Point North

LinkedIn
2020-4 - Present · 6 yrs 6 mos

Greater Manchester, England, United Kingdom

I help brands and destinations to attract inbound and domestic tourists in Japan. Uncover your unique value, gain competitive advantage, and craft a compelling brand.

Parks & Japan

Founder

Parks & Japan

LinkedIn
2023-1 - Present · 3 yrs 9 mos

Greater Manchester, England, United Kingdom

Exploring Japan? Fuel your national park adventures with fun that funds their future! Parks & Japan aims to promote Japan's 35 national parks as a network of equally exciting destinations whilst supporting conservation efforts and local communities, engaging the general public through joyful brand experiences to generate interest and vital funding. Now in development: FIELD QUESTS - a series of national park activity booklets with corresponding enamel pins, and the first products to launch under the Poketto brand. PARKLANDER - a shinto-inspired trading card game building interest in the parks through gameplay.

Mantra Media

Design Associate

Mantra Media

LinkedIn
2024-6 - Present · 2 yrs 4 mos

Sheffield, England, United Kingdom

Mantra Media is the world's ethically leading brand and marketing firm based in the U.K and Japan. Our award winning and global respected agency helps businesses, government agencies and charities communicate with clarity and purpose. Our bold creatives build captivating creative campaigns. We place culture at the top of our agenda because we understand that it’s our people that craft the innovations, strategies, and productions that ensure consistent growth for our clients. Our mission is to deliver compelling communications and data-driven creative marketing services for ambitious organisations.

Atelier Japan

Head of Retail Operations

Atelier Japan

LinkedIn
2023-6 - Present · 3 yrs 4 mos

Sheffield, England, United Kingdom

I work with Atelier Japan on a freelance basis, categorising and recording store inventory, and developing on-brand messaging and design for store promotions.

Minted Box

Designer

Minted Box

LinkedIn
2021-4 - 2021-12 · 9 mos

Creating templates, social posts, and animations to promote the company's digital fundraising platform, Ema, across social media.

FreelanceHer100

Freelance HER 100 Cohort Member

FreelanceHer100

2021-1 - 2021-4 · 4 mos

Manchester, England, United Kingdom

FreelanceHER100 is a unique fully funded 12-week business accelerator for women by women working to launch and grow sustainable businesses in digital, creative, media and technology from across the 10 boroughs of Greater Manchester. Creating an opportunity for 100 female freelancers so they can succeed in these challenging times, it’s a safe place to test their ideas and grow their businesses. If you want to be in the next cohort or to find out more information check out: https://www.thelanding.org.uk/freelanceher100/https://www.thelanding.org.uk/freelanceher100/

Project Simply

Design Intern

Project Simply

LinkedIn
2019-8 - 2020-4 · 9 mos

Manchester, United Kingdom

Design and animation for the agency's clients, creating proposals, learning about UX/UI design, and gaining experience in Figma.

Lanark United F.C.

Graphic Designer & Social Media Executive

Lanark United F.C.

2019-8 - 2019-12 · 5 mos

Remote

As a volunteer designer I produced player profiles for use on the football team's social media, and ticket designs for their matches.

The University of Huddersfield

Social Media Representative

The University of Huddersfield

LinkedIn
2018-11 - 2019-12 · 1 yr 2 mos

Huddersfield, England, United Kingdom

Responsible for social media content creation, including Instagram stories & templates, short animations, gifs and assets for the university's student blogs webpage.

The Prologue

Graphic Design Intern

The Prologue

2019-4 - 2019-9 · 6 mos

Manchester, United Kingdom

Education

The University of Huddersfield

The University of Huddersfield

LinkedIn

Graphic Design

2017 - 2020 · 3 yrs

Michelle Lyons's Contact Information

Email

******@***.com

Phone

(**) *** ****

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