Michelle Lyons
Founder @ Point North
About
My intelligently designed inventions act as vehicles to address socio-economic, environmental, and cultural issues associated with Japan's tourism industry. I believe the solutions to wicked problems should be sincere, but not serious. Whether enticing tourists away from the golden route, or encouraging young people to pursue rural jobs - engaging people effectively is the first hurdle. The key is to make it fun. I engage people through joyful products, campaigns, and experiences that are built to: generate vital funding; support less popular regions; promote behavioural and attitudinal change; enable long-term, repeat engagement; and reduce reliance on digital marketing. My expertise is built upon a comprehensive toolkit that includes deep research, pattern analysis, psychology, emotional intelligence, strategy, storytelling, branding, graphic design, illustration, gamification, product development, and experiential marketing. 📰 Read more about my current project, Parks & Japan: pointnorthbrandco.com/a-strategy-for-promoting-japans-national-parks Or drop me a message and let's get to know each other 😊 Email me: hello@pointnorthbrandco.com
United Kingdom
Manchester Area
Design
Marketing, Experience Design, Research and Development (R&D), Digital Illustration, Packaging Design, Market Research, Print Design, Product Development, Strategy, Point of Sale (POS) Systems, Inventory Management, Spreadsheets, Campaign Strategies, Customer Experience, Brand Experience Design, Design, Brand Strategy, Branding & Identity, Brand Implementation, Branding
Experience

Founder
Greater Manchester, England, United Kingdom
Exploring Japan? Fuel your national park adventures with fun that funds their future! Parks & Japan aims to promote Japan's 35 national parks as a network of equally exciting destinations whilst supporting conservation efforts and local communities, engaging the general public through joyful brand experiences to generate interest and vital funding. Now in development: FIELD QUESTS - a series of national park activity booklets with corresponding enamel pins, and the first products to launch under the Poketto brand. PARKLANDER - a shinto-inspired trading card game building interest in the parks through gameplay.

Design Associate
Sheffield, England, United Kingdom
Mantra Media is the world's ethically leading brand and marketing firm based in the U.K and Japan. Our award winning and global respected agency helps businesses, government agencies and charities communicate with clarity and purpose. Our bold creatives build captivating creative campaigns. We place culture at the top of our agenda because we understand that it’s our people that craft the innovations, strategies, and productions that ensure consistent growth for our clients. Our mission is to deliver compelling communications and data-driven creative marketing services for ambitious organisations.

Freelance HER 100 Cohort Member
FreelanceHer100
Manchester, England, United Kingdom
FreelanceHER100 is a unique fully funded 12-week business accelerator for women by women working to launch and grow sustainable businesses in digital, creative, media and technology from across the 10 boroughs of Greater Manchester. Creating an opportunity for 100 female freelancers so they can succeed in these challenging times, it’s a safe place to test their ideas and grow their businesses. If you want to be in the next cohort or to find out more information check out: https://www.thelanding.org.uk/freelanceher100/https://www.thelanding.org.uk/freelanceher100/

Graphic Designer & Social Media Executive
Lanark United F.C.
Remote
As a volunteer designer I produced player profiles for use on the football team's social media, and ticket designs for their matches.

Graphic Design Intern
The Prologue
Manchester, United Kingdom
Michelle Lyons's Contact Information
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