Maria Ross

• Built and scaled The MR Edit into a high-performing content and social studio, delivering multi-channel brand strategy, creator partnerships and performance-led campaigns for brands and founders, including long-term retained support for Fide, an invite-only career platform leveraging AI and technology.

• Grew the brand’s organic Instagram following by implementing a content and engagement strategy, resulting in an 11% increase (80,570 new followers) in the first year. • Optimised the paid social strategy by refining targeting and creative, driving a 50% increase in revenue and a 41% year on year uplift in ROAS. • Scaled content marketing across 14 global stores in the EMEA, APAC and North America regions, leading to a 27% rise in social engagement and a 31% growth in retail sales. • Led over 100 influencer partnerships, enhancing brand visibility across direct-to-consumer (DTC), retail and wholesale channels, resulting in a 54% increase in engagement.

• Oversaw social, digital, influencer and content strategies for a client portfolio worth over $10M, increasing brand visibility and engagement across multiple channels. • Launched Olara Residences and led six campaigns for The Boca Raton, generating over 2.5 million earned media impressions. • Managed a 24-person content team, streamlining workflows in collaboration with the Creative Director to ensure timely delivery of high-quality assets. • Executed over 20 influencer programmes across six brands, overseeing contracts, content calendars and KPI systems, improving campaign efficiency and performance by 40%.

• Amplified the brand’s Instagram following by 39% in the first year, achieving a net gain of 61,230 followers and significantly enhancing reach and engagement. • Originated and executed influencer programmes across retail, wholesale and DTC channels; maximised a $275K budget through strategic negotiations and detailed statements of work, launching high-impact paid, seeded and organic campaigns with high-profile clients. • Negotiated and secured strategic partnerships with major brands, including Kraft Mac & Cheese, HBO Max, Mansur Gavriel and Farmacy, generating over 2 billion earned media impressions and developing full-funnel campaign assets to support cross-brand collaborations. • Established the brand’s 360° marketing strategy, overseeing digital agency workflows and positioning CEO Ben Van Leeuwen as the face of the brand through media training and thought leadership.

• Enhanced the brand’s creative and content strategy to strengthen its organic social presence, resulting in an increase of 18,130 followers (25%) and 38 million social impressions. • Managed day-to-day e-commerce and paid advertising activity by developing revenue-focused strategies and cohesive campaign assets, generating 78 million Amazon ad impressions and 165,000 sessions on Hippeas.com. • Redesigned influencer programmes by overhauling talent selection, creative direction and budget allocation, leading to 7.4 million influencer impressions. • Oversaw PR, experiential and field marketing efforts across 17 markets and multiple product launches, establishing the brand as a category leader in tortilla chips, generating 561 million PR impressions.

• Promoted twice to lead client advisory on social media strategy and took ownership of the editorial direction for CAA.com, managing content across all departments and platforms within the content management system (CMS) to ensure brand consistency and strategic alignment. • Led social and digital strategy for over 200 high-profile global clients by developing brand positioning, identifying digital growth opportunities and advising on crisis PR, resulting in enhanced client visibility and improved digital performance by 22%. • Launched CAA’s global social channel strategy in collaboration with cross-divisional leaders, increasing lead generation for the speakers division by 242% year on year. • Facilitated company-wide CMS administration across more than 32 departments, updating copy, delivering branded toolkits and illustrations and reviewing decks across all CAA client accounts to support global expansion.