Iben Thorell

Integral member of the Country Leadership Team at Salesforce Denmark as Regional Vice President. Define and execute powerful strategies to drive business growth, team success, motivation, and well-being alongside peers. Directly oversee the Nordic Alliance team of Alliance Country Leaders. Foster collaboration to maximise success through meticulous planning and coordination, leveraging extensive stakeholder management across various functions.

Served as a member of the Country Leadership Team at Salesforce Denmark. Entrusted with spearheading alliance initiatives and cultivating strategic partnerships within the Danish ecosystem of consulting partners to drive partner sales and growth.

Played a pivotal role as a founding member of the Country Leadership Team at Salesforce Denmark, shaping inaugural country plans and establishing foundational governance structures that endure to present day. Growing business in terms of partner sales and influenced revenue, collaboration, customer success, as well as channel capacity were my top priorities.

Spearheaded the establishment and expansion of the Microsoft Dynamics CRM consulting practice at KPMG Denmark, assuming full accountability for revenue generation and the utilisation and realisation of consulting services.

Orchestrated joint business and go-to-market plans within the Danish Business Partner channel, emphasising cloud, storage and infrastructure solutions. Facilitated seamless cross-organisational collaboration.

Responsible for strategic partner recruitment, CRM and ERP according to Microsoft global strategies. Competitive recruit & solution re-platforming. Capacity expansion of existing CRM and AX partner channel. Expand and grow cloud practices with existing partners. Channel capacity planning. CRM Workload Owner.

Account Management and CRM workload (CRM partner channel) responsible for Microsoft Business Solutions partners. Business development, partner recruitment, sales management, pipeline management, Partner Experience/ Satisfaction "champ" and responsible for strategic partner platform activities, as well as network activities for Microsoft Dynamics CRM partners.

Responsible for the Microsoft Dynamics CRM business in Microsoft Denmark, the annual CRM marketing plan in Microsoft Denmark as well as marketing activities carried out by Microsoft Denmark, within the area of Microsoft Dynamics CRM. Execution of CRM marketing priorities with the sales-, partner- and marketing team in Microsoft Denmark , including the following responsibilities: web, brochures, localization, newsletters, PR, seminars, trainings and taking on the role as speaker. Creation of- and executing on marketing- and launch plans. Introduction of CRM Online as a new sales motion, in both Microsoft Denmark and to our partner channel: The launch of CRM Online has changed the business model, the distribution model, as well as the value chain which we have known and worked with for years. I have been responsible for implementing the new Online sales motion, which is a great success in Microsoft Denmark, as well as in the partner channel. Currently Microsoft Denmark is executing as best in class. CRM Online Champ and CRM subject matter expert.

Account Management for Microsoft Business Solutions (AX and NAV) partners. Business planning the partnership between the partners and Microsoft, business development with the partners, strategy meetings and participation in Board meetings with partners. Sales management and pipeline management. Strong networking capabilities and -experience. I have created, led and driven Experienced Partner Network since 2003, a professional network of Microsoft business partners, which has become the biggest and most successful partner network in Microsoft Denmark. Co-marketing and sales activities. Operational and tactical tasks related to the cooperation between Microsoft and our partners.

Responsible for the company's 7 largest business customers, within telephony covering land lines and cell phones, data and internet. Negotiation and establishment of contracts. Responses to national as well as international RFPs, in cooperation with the Legal Department in Orange. Supervising the deployment phase of new contracts, ensuring additional sales and cooperation with other departments in Orange. Retention and development of existing Key Accounts Training of new employees.