Imane Telhouni

- Building effective brand and customer strategies by leveraging customer insights and first-party data. -Designing comprehensive annual operational plans with clear KPIs and performance marketing metrics, utilizing first-party data to achieve targeted results. - Collaborating with Marcoms and Digital divisions to deploy customer-focused ; OMNI Channel strategies and assess their effectiveness. - Successfully launched & opened new locations including the big opening of Raising Cane's brand in Dubai. - Creating and managed the delivery calendar, including offers, promotions, and in-app investment. - Monitoring monthly business performance, brand metrics, and customer KPIs. - Demonstrated strong budget management skills.

Innovation - Building the innovation pipeline for the next 3 years - Testing the concepts and evaluating the potential of innovations - Building and Implementing the route to Market - Coordination with all the stakeholders. Communication ( ATL and BTL) - Building the communication strategy with the agencies : Social and Media Buying agencies - Development of Creatives with Creative agencies : Brief / Debrief and Follow up - Development of content : Managing Monthly recipes shooting - Managing BTL campaigns : From POSM tool kit development to ensuring good execution on the ground. Business Monitoring - Monthly analysis of Nielsen and IMS Data - ROI Studies after communication campaigns (Sell outs - Dunhumby Data) Market Research - Qual and Quant : Brand Positioning - Copy testing - Recipes preference tests. Budget Management

STRATEGY : Active contribution to both Strategic long term (1-3 years) and Operational planning (1years) along with full implementation and close business monitoring. Building the 5p Strategy for the managed brands/categories. Brand positioning « BRIDEL » in all Exports Markets (Middle-East ; Africa & Asia) Road to Market « CELIA » - Infant milk. PORTFOLIO MANAGEMENT : « Président » : (Turnover of 46M€), « Bridel » : All Dairy categories (Turnover of 16M€). « Celia » « Picot » : Infant Milk (Turnover of 16M€), MARKET STUDIES & DATA ANALYSIS : Financial/Market performance monitoring : Sell in & Sell out data analysis (IMS). Usages & Attitudes Market studies: Qualitative & Quantitative Brand positionning Market study Brand health tracking Innoscreen COMMUNICATION : Brand design revamping : Full process on 28 SKUs Road to Market following the brand positioning BTL activations : Trade marketing activations. ATL activations : OOH ; Social Media ; Youtube. PRODUCT INNOVATION : Concept building and validation with Market Research agencies Building volumes ; forecasts and P&Ls with Sales team Formulas and recipes creation with R&D department Packaging creation with external agencies and packaging producers Continuous coordination with Sales and supply chain departments Follow up the launch with local distributors Vs KPIs (15 countries). TRADE MARKETING : Manage regional Trade Marketing campaigns (POS ; Promos ; Events) Events Management with agencies ; retailers and ditributors. Building and implementing the shopper strategy. BUDGET BUILDING AND MANAGEMENT

- Participation to the rebranding of Meditel to Orange company name - Management of street commercial actions : Welcome of Moroccan residents abroad - Contribute to +40% of sales in the handled Area (Action European Championship 2016) Competitive Intelligence

Entreprise chargée de la recherche des stages à l'étranger ; - Promouvoir des Packages auprès des étudiants de mon université ; - Réaliser 60% du chiffre pour la cession Juin 2016 ; - Prospecter des stagiaires potentiels ; - Elaboration de la stratégie de communication ; -Organisation et animation des Stands au Forums universitaires.

- Participation to the launch of a new concept of the Brand “Chergui”: Qualit. Market study. - Trade Marketing activation with results assessment: Launch of innovation Milk bottle - Realization of monthly sales pitches: Activations and key figures of the month - Competitive Intelligence

Découverte du cadre professionnel Analyse de la chaine logistique des produits du "Département trafics polyvalents" du port de CASABLANCA